Colour Advice

How to Dye Your Hair Blonde

You don't have to be brave to be blonde! Take a peek at our video blogs to bust those bleaching myths and get the scoop on everything you need to know about dying your hair blonde!

What do I need to know about getting the best blonde results at home?

As with all colouring, the results you’ll achieve will largely depend on your natural hair colour, the look you want to achieve and importantly, whether your hair is currently coloured, bleached/lightened or highlighted as these factors will really affect how the colour turns out. If your hair is currently coloured or bleached/lightened and you want to go blonde, the best thing to do is get some advice direct from the Schwarzkopf Advisory Service. You can call them on Freephone 0800 328 9214 or email them at and an expert colour advisor will be able to offer you a free colour consultation.

I used a blonde hair colour but my hair didn’t go lighter, what happened?

There are two different types of blonde colours, a blonde colour that will add colour to already blonde hair or a lightener that will lighten dark hair. Our LIVE Absolute Platinum will lighten your hair up to eight levels and our LIVE Max Blonde will provide up to nine levels of lift and is more suitable for light brown or darker coloured hair (check the product pages in the links above to see which natural shades these products are best suited for).

I’m worried about damaging my hair if I lighten at home!

There’s no reason not to lighten at home, as long as you always read and follow the Instruction Leaflet and look after your hair between applications. If your hair already feels dry/damaged or you regularly colour/bleach, you will need to take a few additional steps first and should contact our Advisory Team on 0800 328 9214 to discuss your individual needs. It’s really important for all coloured or bleached/lightened hair that you use shampoos and conditioners that are especially designed for coloured hair, such as Color Expert Colour Sealer Conditioner and of course if you use heated styling tools regularly, make sure you always protect your hair with a heat protection spray such as got2b guardian angel.

Brassy tones after dying your hair blonde at home?

What sometimes happens, especially if you have darker hair, is that when the lightening process ends and the product has finished working, you can be left at a stage where some yellow or orange tones in your hair are still visible. This is what can give you a brassy look. You should not attempt to lighten your hair again immediately as this can weaken the hair and lead to damage. Often, one of the easiest and safest ways to fix a brassy result is to use a hair toner. How effective a hair toner will be will depend on how much yellow/orange pigment there is left.

How to use hair toners?

Toners work by using the concept of the colour wheel, where the opposite colours cancel each other out. If you think of CC creams in make-up, it’s the same idea, if you have blue or grey circles under your eyes, you can use a concealer with orange tones in it. So, if your hair has too much orange or yellow pigment, and you’d like your blonde to be brighter, you’d used a hair toner that contains blue or purple pigment to cancel it out and leave you with a much purer result. Try our Refresher For Cool Blondes.

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