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LIVE | Our products | Intense Bleach
Close 00A ABSOLUTE PLATINUM
Hair
00A
ABSOLUTE PLATINUM
PERMANENT COLOUR
Try it on
00A ABSOLUTE PLATINUM 00A ABSOLUTE PLATINUM
00A ABSOLUTE PLATINUM
00A ABSOLUTE PLATINUM
00A ABSOLUTE PLATINUM
00A
ABSOLUTE PLATINUM
PERMANENT COLOUR
  • Same colour you love, now with HaptiQ anti-damage system that cares for the hair by restoring its strength for up to 90% less hair breakage and 100% colour confidence
  • Pure blonde with no brassiness
  • Up to 8 levels of lift
  • Anti-yellow effect
ALL SHADES
Shade Shade
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Schwarzkopf LIVE Intense Bleach 00A Absolute Platinum Hair Lightener

Schwarzkopf LIVE Permanent Lightener 00A Absolute Platinum - Lightening with Anti-Damage technology LIVE Intense Bleach for pure blonde hair colour without brassiness and unwanted yellow tones. Up to 8 levels of lift. For 6 weeks of pure blonde with no brassiness. The caring after treatment neutralises yellow tones. Use toner after - for cool blonde finish. Vegan formula**. Recycled leaflet, 100% recycled aluminium tube. Be smarter. Recycle.*** *Compared with and without conditioner treatment ** Free from animal derived ingredients *** learn more under smarterinitiative.com

Hair

BEFORE APPLYING

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Please be aware that depending on your natural hair colour your hair will lighten in stages
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs

APPLICATION & DEVELOPMENT

  • Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
  • Avoid staining your fav jumper by having an old towel at the ready
  • If you are only colouring your roots, a good idea is to apply conditioner on the mid length and ends.
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • Always leave hair down while the colour develops to give an even result

RINSING

  • Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
  • Rinse the colour out using lukewarm water
  • Once coloured, we recommended using LIVE Silver Shampoo as needed to remove any brassy or yellow tones.
     

TOP TIPS

  • Easy application:
  • 01 Mix: Add lightening cream and Blonde Booster Ultra Plus to the developer bottle
  • 02 Apply: Apply the mixture to your hair
  • 03 Wait: Leave the formula on your hair for 30–45 minutes
  • 04 Rinse: Rinse off until water runs clear
  • 05 Care: Apply the after-treatment sachet for immediate after care
Icon download file

Download our guide for step-by-step application instructions and pre-colouring advice

(PDF, 1 MB)

Lightening Cream: Aqua (Water, Eau) · Octyldodecanol · Ammonium Hydroxide · Xanthan Gum · Sodium Gluceptate · Bis-Cetearyl Amodimethicone · Cellulose Gum · Sodium  Laureth Sulfate · Ammonium Sulfate · Parfum (Fragrance) · Etidronic Acid · Dimethyl Heptenal · Tetramethyl Acetyloctahydronaphthalenes · Citrus Aurantium Peel Oil ·  Limonene · Hexyl Cinnamal · Dipropylene Glycol · Anisaldehyde · Benzyl Alcohol · CI 77007 (Ultramarines) 

Lightening Cream: Aqua (Water, Eau) · Octyldodecanol · Ammonium Hydroxide · Xanthan Gum · Sodium Gluceptate · Bis-Cetearyl Amodimethicone · Cellulose Gum · Sodium  Laureth Sulfate · Ammonium Sulfate · Parfum (Fragrance) · Etidronic Acid · Dimethyl Heptenal · Tetramethyl Acetyloctahydronaphthalenes · Citrus Aurantium Peel Oil ·  Limonene · Hexyl Cinnamal · Dipropylene Glycol · Anisaldehyde · Benzyl Alcohol · CI 77007 (Ultramarines) 

Blonde Booster Ultra Plus: Potassium Persulfate · Sodium Silicate · Sodium Persulfate · Ammonium Persulfate · Aqua (Water, Eau) · Disodium EDTA · Paraffinum Liquidum (Mineral Oil, Huile Minérale) · Silica · Potassium Sulfate · Ammonium Sulfate · Sodium Sulfate 

Platinum Hair Mask: Aqua (Water, Eau) · Cetearyl Alcohol · PEG-8 · Isopropyl Myristate · Behentrimonium Chloride · Distearoylethyl Hydroxyethylmonium Methosulfate · Butylene Glycol · Stearamidopropyl Dimethylamine · Cetyl Palmitate ·  Dimethicone · Lactic Acid · Parfum (Fragrance) · Isopropyl Alcohol · Sodium Benzoate · Prunus Armeniaca (Apricot) Kernel Oil · Olea Europaea (Olive) Fruit Oil · Panthenol · Niacinamide · Magnesium Chloride · Guar Hydroxypropyltrimonium Chloride · Acid Violet 43 · Sodium Hydroxide · Dipropylene Glycol · HC Blue No. 12 · Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer · Trideceth-5 · Magnesium Citrate · Sodium Chloride · Glycerin · Phenoxyethanol · Benzyl Alcohol · Dimethylsilanol Hyaluronate ·  Biotin · HC Blue No. 16

Hair

Schwarzkopf LIVE Intense Bleach 00A Absolute Platinum Hair Lightener

Schwarzkopf LIVE Permanent Lightener 00A Absolute Platinum - Lightening with Anti-Damage technology LIVE Intense Bleach for pure blonde hair colour without brassiness and unwanted yellow tones. Up to 8 levels of lift. For 6 weeks of pure blonde with no brassiness. The caring after treatment neutralises yellow tones. Use toner after - for cool blonde finish. Vegan formula**. Recycled leaflet, 100% recycled aluminium tube. Be smarter. Recycle.*** *Compared with and without conditioner treatment ** Free from animal derived ingredients *** learn more under smarterinitiative.com

Hair

BEFORE APPLYING

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Please be aware that depending on your natural hair colour your hair will lighten in stages
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs

APPLICATION & DEVELOPMENT

  • Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
  • Avoid staining your fav jumper by having an old towel at the ready
  • If you are only colouring your roots, a good idea is to apply conditioner on the mid length and ends.
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • Always leave hair down while the colour develops to give an even result

RINSING

  • Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
  • Rinse the colour out using lukewarm water
  • Once coloured, we recommended using LIVE Silver Shampoo as needed to remove any brassy or yellow tones.
     

TOP TIPS

  • Easy application:
  • 01 Mix: Add lightening cream and Blonde Booster Ultra Plus to the developer bottle
  • 02 Apply: Apply the mixture to your hair
  • 03 Wait: Leave the formula on your hair for 30–45 minutes
  • 04 Rinse: Rinse off until water runs clear
  • 05 Care: Apply the after-treatment sachet for immediate after care
Icon download file

Download our guide for step-by-step application instructions and pre-colouring advice

(PDF, 1 MB)

Lightening Cream: Aqua (Water, Eau) · Octyldodecanol · Ammonium Hydroxide · Xanthan Gum · Sodium Gluceptate · Bis-Cetearyl Amodimethicone · Cellulose Gum · Sodium  Laureth Sulfate · Ammonium Sulfate · Parfum (Fragrance) · Etidronic Acid · Dimethyl Heptenal · Tetramethyl Acetyloctahydronaphthalenes · Citrus Aurantium Peel Oil ·  Limonene · Hexyl Cinnamal · Dipropylene Glycol · Anisaldehyde · Benzyl Alcohol · CI 77007 (Ultramarines) 

Lightening Cream: Aqua (Water, Eau) · Octyldodecanol · Ammonium Hydroxide · Xanthan Gum · Sodium Gluceptate · Bis-Cetearyl Amodimethicone · Cellulose Gum · Sodium  Laureth Sulfate · Ammonium Sulfate · Parfum (Fragrance) · Etidronic Acid · Dimethyl Heptenal · Tetramethyl Acetyloctahydronaphthalenes · Citrus Aurantium Peel Oil ·  Limonene · Hexyl Cinnamal · Dipropylene Glycol · Anisaldehyde · Benzyl Alcohol · CI 77007 (Ultramarines) 

Blonde Booster Ultra Plus: Potassium Persulfate · Sodium Silicate · Sodium Persulfate · Ammonium Persulfate · Aqua (Water, Eau) · Disodium EDTA · Paraffinum Liquidum (Mineral Oil, Huile Minérale) · Silica · Potassium Sulfate · Ammonium Sulfate · Sodium Sulfate 

Platinum Hair Mask: Aqua (Water, Eau) · Cetearyl Alcohol · PEG-8 · Isopropyl Myristate · Behentrimonium Chloride · Distearoylethyl Hydroxyethylmonium Methosulfate · Butylene Glycol · Stearamidopropyl Dimethylamine · Cetyl Palmitate ·  Dimethicone · Lactic Acid · Parfum (Fragrance) · Isopropyl Alcohol · Sodium Benzoate · Prunus Armeniaca (Apricot) Kernel Oil · Olea Europaea (Olive) Fruit Oil · Panthenol · Niacinamide · Magnesium Chloride · Guar Hydroxypropyltrimonium Chloride · Acid Violet 43 · Sodium Hydroxide · Dipropylene Glycol · HC Blue No. 12 · Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer · Trideceth-5 · Magnesium Citrate · Sodium Chloride · Glycerin · Phenoxyethanol · Benzyl Alcohol · Dimethylsilanol Hyaluronate ·  Biotin · HC Blue No. 16

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