047 Plum Perfection

Swatch sample of 047 Plum Perfection
Expected results
Light BrownSwatch of hair colourSwatch of expected outcome of using 047 Plum Perfection
Medium BrownSwatch of hair colourSwatch of expected outcome of using 047 Plum Perfection
Dark BrownSwatch of hair colourSwatch of expected outcome of using 047 Plum Perfection

Permanent Colour

This gives a permanent shade that will last up to 28 washes, depending on your hair history.

047 Plum Perfection

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  • Maximum colour depth & radiance
  • Built-in Vibrancy Serum with vitamins & oils
  • Stunning shine
  • Suitable for up to 50% grey hair

In search of perfection? It’s time to say hello to rich and warm plum tones, for tresses that’ll definitely get them talking!


Top tips:

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Check the colour application range to make sure this product is suitable for your natural hair colour
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • LIVE Intense Colour should be applied to clean, dry hair

Download our guide for step-by-step application instructions and pre-colouring advice

  • 1 tube of Colour Cream
  • 1 application bottle with developer lotion
  • 1 After Treatment
  • 1 instruction leaflet
  • 1 pair of gloves

Colour Cream: Aqua · Cetearyl Alcohol · Ammonium Hydroxide · Glyceryl Stearate · Ceteareth-20 · Octyldodecanol · Sodium Laureth Sulfate · Toluene-2,5-Diamine Sulfate · 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate · Sodium Cetearyl Sulfate · Serine · Prunus Armeniaca Kernel Oil · Ethanolamine · Parfum · 4-Amino-2-Hydroxytoluene · Sodium Sulfite · Oleic Acid · Resorcinol · Potassium Stearate · Glycerin · Tetrasodium EDTA · Carbomer · m-Aminophenol · Potassium Hydroxide · Ascorbic Acid · Lino leamidopropyl PG-Dimonium Chloride Phosphate · Propylene Glycol · Sodium Sulfate · Benzoic Acid · 2-Amino-4-Hydroxyethylaminoanisole Sulfate

Developer: Aqua · Hydrogen Peroxide · Cetearyl Alcohol · PEG-40 Castor Oil · Disodium Pyrophosphate · Sodium Cetearyl Sulfate · Disodium EDTA · Sodium Benzoate · Phosphoric Acid

After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Prunus Arme niaca Kernel Oil · Litchi Chinensis Fruit Extract · Morinda Citrifolia Fruit Extract · Panthe nol · Hydrolyzed Keratin · Isopropyl Myristate · Citric Acid · Phenoxyethanol · Stearamidopropyl Dimethylamine · Isopropyl Alcohol · Glyceryl Stearate · Parfum · Sodium Methylparaben · Propylene Glycol · Polyquaternium-37 · Glyc erin · Dicaprylyl Carbonate · Butylphenyl Methylpropional · Limonene · Linalool · Hexyl Cinnamal · Lauryl Glucoside · Potassium Sorbate

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