001 Ice Blonde

Swatch sample of 001 Ice Blonde
Expected results
Medium Blonde Swatch of hair colour Swatch of expected outcome of using 001 Ice Blonde
Dark Blonde Swatch of hair colour Swatch of expected outcome of using 001 Ice Blonde
Light Brown Swatch of hair colour Swatch of expected outcome of using 001 Ice Blonde
Permanent Lightener

This permanently lifts your hair by at least 7 levels , depending on your base tone.

001 Ice Blonde

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  • Up to 7 levels of lift
  • With brightening oil booster
  • Glossy shine
  • Touchably soft hair

Keeping that blonde cool! With a brightening Oil Booster for up to 7 levels of lift and an After Treatment pampering - time for your locks to light up the room.


Take a peek at our F.A.Q video on getting the blonde look

Top tips:

  • Always perform the allergy alert test 48 hours before each time you colour/lighten, even if you’ve used the product before
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • Already lightened your hair? Then just follow the root regrowth instructions
  • Remember that the lightening effect will depend on your natural hair colour
  • If your hair is already coloured/lightened, this will have an impact on the results

Download our guide for step-by-step application instructions and pre-colouring advice

  • 1 bottle of developer lotion
  • 1 tube of lightening cream
  • 1 sachet Blonde-Booster
  • 1 After Treatment
  • 1 instruction leaflet
  • 1 pair of gloves

Lightening Cream: Aqua · Ethanolamine · Sodium Laureth Sulfate · Cetearyl Alcohol · Isopropyl Myristate · Coconut Alcohol · Bis-Cetearyl Amodimethicone · Parfum · Ceteareth-20 · Sodium Silicate · Etidronic Acid

Developer: Aqua · Hydrogen Peroxide · Isopropyl Myristate · Cetearyl Alcohol · PEG-40 Castor Oil · Ceteareth-20 · Sodium Cetearyl Sulfate · Cera Alba · Etidronic Acid · Potassium Hydroxide · Disodium Pyrophosphate · 2,6-Dicarboxypyridine Blonde-Activator: Potassium Persulfate · Silica · Potassium Sulfate

After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Dimethi cone · Prunus Armeniaca Kernel Oil · Panthenol · Niacinamide · Hydrolyzed Keratin · Paraffinum Liquidum · Guar Hydroxypropyltrimonium Chloride · Ceteareth-20 · Phenoxyethanol · Cetrimonium Chloride · Isopropyl Alcohol · Parfum · Potassium Phos phate · Dimethiconol · Methylparaben · Benzophenone-4 · Carbomer · Potassium Hydroxide · Citronellol · Butylphenyl Methylpropional · Sodium Chloride · Limonene · Cyclomethicone · Benzyl Alcohol · Methylisothiazolinone · Acid Violet 43 · HC Blue No. 12

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