COLOURS
PERMANENCE
RANGE
LIVE | Our products | LIVE Men
Close 00B ICE BLONDE
Hair
00B
ICE BLONDE
PERMANENT COLOUR
00B ICE BLONDE 00B ICE BLONDE
00B ICE BLONDE
00B ICE BLONDE
00B ICE BLONDE
00B ICE BLONDE
00B ICE BLONDE
00B ICE BLONDE
00B ICE BLONDE
00B
ICE BLONDE
PERMANENT COLOUR
  • Leaves hair noticeably smooth
  • Anti-Yellow formula helps to neutralise yellow undertones
  • Lightens hair up to 4 shades
ALL SHADES
Shade Shade Shade Shade Shade

ICE, ICE BABY.

Go for a blonde so icy it burns! Try a sleeker, cooler and much less yellow version of platinum blonde. LIVE Men Lightener Ice Blonde 00B is a vegan, permanent, Blonde hair dye for brown-haired men who want to lighten their hair and give it a cool, sophisticated look.

Hair

BEFORE APPLYING

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs

APPLICATION & DEVELOPMENT

  • Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
  • Avoid staining your fav jumper by having an old towel at the ready
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • Always leave hair down while the colour develops to give an even result

RINSING

  • Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
  • Rinse the colour out using lukewarm water

TOP TIPS

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Remember if your hair’s previously coloured, this may affect the results
  • Already coloured your hair? Then just follow the root regrowth instructions
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • Old towels & skin barrier cream at the ready - you only want to colour your hair
  • Have some cotton pads and skin toner handy just in case you do get product on your skin
Icon download file

Download our guide for step-by-step application instructions and pre-colouring advice

(PDF, 1 MB)

Aqua, Sodium Laureth Sulfate, Cetearyl Alcohol, Isopropyl Myristate, Ethanolamine, Ammonium Hydroxide, Coconut Alcohol, Bis-Cetearyl Amodimethicone, Ammonium Sulfate, Parfum, Ceteareth-20, Sodium Silicate, Etidronic Acid, Linalool, Citronellol, Aqua, Hydrogen Peroxide, Isopropyl Myristate, Cetearyl Alcohol, PEG-40 Castor Oil, Ceteareth-20, Sodium Cetearyl Sulfate, Cera Alba, Etidronic Acid, Potassium Hydroxide, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Sodium Sulfate, Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Paraffinum Liquidum, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Ceteareth-20, Cetrimonium Chloride, Isopropyl Alcohol, Phenoxyethanol, Parfum, Potassium Phosphate, Prunus Armeniaca Kernel Oil, Niacinamide, Panthenol, Methylparaben, Benzophenone-4, Carbomer, Linalool, Potassium Hydroxide, Laureth-23, Laureth-4, Benzyl Salicylate, Sodium Chloride, Limonene, Benzyl Alcohol, Hexyl Cinnamal, Hydrolyzed Keratin, Salicylic Acid, Acid Violet 43, HC Blue No. 12, Potassium Sorbate, Sodium Benzoate, Potassium Persulfate, Sodium Silicate, Sodium Persulfate, Ammonium Persulfate, Aqua, Silica, Disodium EDTA, Potassium Sulfate, Ammonium Sulfate, Sodium Sulfate

Hair

ICE, ICE BABY.

Go for a blonde so icy it burns! Try a sleeker, cooler and much less yellow version of platinum blonde. LIVE Men Lightener Ice Blonde 00B is a vegan, permanent, Blonde hair dye for brown-haired men who want to lighten their hair and give it a cool, sophisticated look.

Hair

BEFORE APPLYING

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs

APPLICATION & DEVELOPMENT

  • Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
  • Avoid staining your fav jumper by having an old towel at the ready
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • Always leave hair down while the colour develops to give an even result

RINSING

  • Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
  • Rinse the colour out using lukewarm water

TOP TIPS

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Remember if your hair’s previously coloured, this may affect the results
  • Already coloured your hair? Then just follow the root regrowth instructions
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • Old towels & skin barrier cream at the ready - you only want to colour your hair
  • Have some cotton pads and skin toner handy just in case you do get product on your skin
Icon download file

Download our guide for step-by-step application instructions and pre-colouring advice

(PDF, 1 MB)

Aqua, Sodium Laureth Sulfate, Cetearyl Alcohol, Isopropyl Myristate, Ethanolamine, Ammonium Hydroxide, Coconut Alcohol, Bis-Cetearyl Amodimethicone, Ammonium Sulfate, Parfum, Ceteareth-20, Sodium Silicate, Etidronic Acid, Linalool, Citronellol, Aqua, Hydrogen Peroxide, Isopropyl Myristate, Cetearyl Alcohol, PEG-40 Castor Oil, Ceteareth-20, Sodium Cetearyl Sulfate, Cera Alba, Etidronic Acid, Potassium Hydroxide, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Sodium Sulfate, Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Paraffinum Liquidum, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Ceteareth-20, Cetrimonium Chloride, Isopropyl Alcohol, Phenoxyethanol, Parfum, Potassium Phosphate, Prunus Armeniaca Kernel Oil, Niacinamide, Panthenol, Methylparaben, Benzophenone-4, Carbomer, Linalool, Potassium Hydroxide, Laureth-23, Laureth-4, Benzyl Salicylate, Sodium Chloride, Limonene, Benzyl Alcohol, Hexyl Cinnamal, Hydrolyzed Keratin, Salicylic Acid, Acid Violet 43, HC Blue No. 12, Potassium Sorbate, Sodium Benzoate, Potassium Persulfate, Sodium Silicate, Sodium Persulfate, Ammonium Persulfate, Aqua, Silica, Disodium EDTA, Potassium Sulfate, Ammonium Sulfate, Sodium Sulfate

Similar colours

B10 COOL BLONDE
B10 COOL BLONDE
B10 COOL BLONDE
00B MAX BLONDE
00B MAX BLONDE
00B MAX BLONDE
L09 ULTRA LIGHTENER
L09 ULTRA LIGHTENER
L09 ULTRA LIGHTENER
@livecolourhair