This gives a permanent shade that will last up to 28 washes, depending on your hair history.
LIVE Men 090 Blue Black
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- Intense and vibrant colour
- 100% grey coverage
High performance hair colours aimed specifically at men. Go intense and achieve 100% grey coverage. Vibrant and fade resistant colour, designed to help style-conscious men achieve the hair they seek.
- Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
- Use a clarifying/deep cleanse shampoo 48 hours prior to application
- Check application range to ensure your natural hair is suitable for your chosen shade.
- If your hair is longer than chin length or thick, we recommend using two packs
- If your hair is previously coloured, this might affect results
Application & Development
- Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
- Avoid staining your fav jumper by having an old towel at the ready
- Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
- Always leave hair down while the colour develops to give an even result
- Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
- Rinse the colour out using lukewarm water
Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
Remember if your hair’s previously coloured, this may affect the results
Already coloured your hair? Then just follow the root regrowth instructions
If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
Old towels & skin barrier cream at the ready - you only want to colour your hair
1 Tube LIVE Colour Cream 60ml TUBE LIVE COLOUR CREAM 60 ml
1 Applicator Bottle with Developer Lotion 60ml (1:1)
1 Sachet Care Conditioner 22.5ml
1 Pair of gloves
1 Instruction Leaflet
Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate, Ceteareth-20, Toluene-2,5-Diamine Sulfate, Ethanolamine, 2,4-Diaminophenoxyethanol HCl, Octyldodecanol, Sodium Laureth Sulfate, Sodium Cetearyl Sulfate, Serine, Prunus Armeniaca Kernel Oil, Parfum, Sodium Sulfite, Oleic Acid, Resorcinol, Potassium Stearate, Glycerin, Tetrasodium EDTA, Carbomer, Potassium Hydroxide, Ascorbic Acid, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Sodium Sulfate, Benzoic Acid, Aqua, Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Disodium Pyrophosphate, Sodium Cetearyl Sulfate, Disodium EDTA, Sodium Benzoate, Phosphoric Acid, Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Prunus Armeniaca Kernel Oil, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Panthenol, Hydrolyzed Keratin, Isopropyl Myristate, Citric Acid, Phenoxyethanol, Stearamidopropyl Dimethylamine, Parfum, Isopropyl Alcohol, Glyceryl Stearate, Sodium Methylparaben, Propylene Glycol, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside