U71 Silver Chrome

Create cool tones with metallic shine

Permanent Colour

This gives a permanent shade that will last up to 28 washes, depending on your hair history.

LIVE Men U71 Silver Chrome

New! Virtual try on

  • Intense colour
  • Fade resistant

Embrace metallic vibes with this vibrant shade of silver. Achieve intense colour with the anti-fade effect and healthy looking hair. With high voltage hair firmly on trend, there's no better time to get creative.


Before Applying!

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs
  • If your hair is previously coloured, this might affect results

Application & Development

  • Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
  • Avoid staining your fav jumper by having an old towel at the ready
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • Always leave hair down while the colour develops to give an even result

Rinsing

  • Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
  • Rinse the colour out using lukewarm water

Top Tips:

Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before

Remember if your hair’s previously coloured, this may affect the results

Already coloured your hair? Then just follow the root regrowth instructions

If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage

Old towels & skin barrier cream at the ready - you only want to colour your hair

Have some cotton pads and skin toner handy just in case you do get product on your skin


  • 1 Tube LIVE Colour Cream
  • 1 Applicator Bottle with Developer Lotion
  • 1 Sachet care conditioner
  • 1 Pair of gloves
  • 1 Instruction Leaflet