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Hair
U72
SILVER CHROME
PERMANENT COLOUR
U72 SILVER CHROME U72 SILVER CHROME
U72
SILVER CHROME
PERMANENT COLOUR
  • Creates a glossy, metallic finish
  • Fade resistant
  • Vibrant colour
ALL SHADES
Shade Shade Shade Shade Shade

NOT GREY, SILVER!

Why fear grey hair when you can embrace it and give it a silver finish? LIVE Silver Chrome U72 gives you a new way to wear your grey hair with style! It's a fade-resistant, vegan formula, grey hair dye for men, suitable for pale blonde or bleached hair, with up to 30% grey coverage.

Hair

BEFORE APPLYING

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs
  • If your hair is previously coloured, this might affect results

APPLICATION & DEVELOPMENT

  • Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
  • Avoid staining your fav jumper by having an old towel at the ready
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • Always leave hair down while the colour develops to give an even result

RINSING

  • Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
  • Rinse the colour out using lukewarm water

TOP TIPS

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Remember if your hair’s previously coloured, this may affect the results
  • Already coloured your hair? Then just follow the root regrowth instructions
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • Old towels & skin barrier cream at the ready - you only want to colour your hair
  • Have some cotton pads and skin toner handy just in case you do get product on your skin

Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Coconut Alcohol, Cocamidopropyl Betaine, Ceteareth-50, Cocos Nucifera Oil, Ceteareth-20, Parfum, Sulfuric Acid, Potassium Hydroxide, Sodium Chloride, Sodium Sulfite, Ascorbic Acid, Sodium Silicate, Propylene Glycol, Etidronic Acid, Toluene-2,5-Diamine Sulfate, Resorcinol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 2-Methylresorcinol, 4-Amino-2-Hydroxytoluene, Quartz, Aqua, Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Disodium Pyrophosphate, Sodium Cetearyl Sulfate, Disodium EDTA, Sodium Benzoate, Phosphoric Acid, Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Prunus Armeniaca Kernel Oil, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Panthenol, Isopropyl Myristate, Citric Acid, Phenoxyethanol, Stearamidopropyl Dimethylamine, Parfum, Isopropyl Alcohol, Glyceryl Stearate, Sodium Methylparaben, Propylene Glycol, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside

Hair

NOT GREY, SILVER!

Why fear grey hair when you can embrace it and give it a silver finish? LIVE Silver Chrome U72 gives you a new way to wear your grey hair with style! It's a fade-resistant, vegan formula, grey hair dye for men, suitable for pale blonde or bleached hair, with up to 30% grey coverage.

Hair

BEFORE APPLYING

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs
  • If your hair is previously coloured, this might affect results

APPLICATION & DEVELOPMENT

  • Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
  • Avoid staining your fav jumper by having an old towel at the ready
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • Always leave hair down while the colour develops to give an even result

RINSING

  • Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
  • Rinse the colour out using lukewarm water

TOP TIPS

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Remember if your hair’s previously coloured, this may affect the results
  • Already coloured your hair? Then just follow the root regrowth instructions
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • Old towels & skin barrier cream at the ready - you only want to colour your hair
  • Have some cotton pads and skin toner handy just in case you do get product on your skin

Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Coconut Alcohol, Cocamidopropyl Betaine, Ceteareth-50, Cocos Nucifera Oil, Ceteareth-20, Parfum, Sulfuric Acid, Potassium Hydroxide, Sodium Chloride, Sodium Sulfite, Ascorbic Acid, Sodium Silicate, Propylene Glycol, Etidronic Acid, Toluene-2,5-Diamine Sulfate, Resorcinol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 2-Methylresorcinol, 4-Amino-2-Hydroxytoluene, Quartz, Aqua, Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Disodium Pyrophosphate, Sodium Cetearyl Sulfate, Disodium EDTA, Sodium Benzoate, Phosphoric Acid, Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Prunus Armeniaca Kernel Oil, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Panthenol, Isopropyl Myristate, Citric Acid, Phenoxyethanol, Stearamidopropyl Dimethylamine, Parfum, Isopropyl Alcohol, Glyceryl Stearate, Sodium Methylparaben, Propylene Glycol, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside

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