Midnight Plum

Swatch sample of Midnight Plum
Expected results
Dark BlondeSwatch of hair colourSwatch of expected outcome of using Midnight Plum
Light BrownSwatch of hair colourSwatch of expected outcome of using Midnight Plum

Midnight Plum

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  • For dark blonde hair to light brown hair
  • Lasts up to 15 washes
  • Fullhead, ombré or highlights
  • Electrifying pigments for colour vibrancy

LIVE Ultra Brights For Brunettes Midnight Plum 194 is a semi-permanent hair dye designed for dark blonde to light brown hair. Discover intense colour vibrancy with built-in electrifying pigments and create your own individual style which lasts up to 15 washes.


LIVE Top Tips:

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Check the colour application range to make sure this product is suitable for your natural hair colour
  • Remember if your hair’s previously coloured, this may affect the results
  • Already coloured your hair? Then just follow the root regrowth instructions
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • Old towels & skin barrier cream at the ready - you only want to colour your hair
  • Have some cotton pads and skin toner handy just in case you do get product on your skin


How to use: 


1. Preparation: 

  • Wash your hair with a mild shampoo and towel dry it
  • Before applying your colour, cover your clothing with an old towel/cape 


2. Application: 

  • Follow application process for either pastel, full head, dip dye or highlight application
  • Leave formula to develop for 20-30 minutes


3. Rinsing: 

  • Rinse hair under warm water until water runs clear


4. Conditioning:

  • Apply LIVE Care Conditioner and leave in for 2 minutes
  • Rinse thoroughly, hair is left feeling soft and shiny


The colour result will depend on your natural hair colour. The table on the back of the pack provides an indication of the colour result that can be obtained with this shade. Results may vary on previously coloured hair. For long or thick hair we recommend using two packs.
 
Read and follow instructions before use. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. 


Do not colour your hair if: 

  • you have a rash on your face or a sensitive, irritated or damaged scalp
  • you have ever experienced any reaction after colouring your hair 
  • you have experienced a reaction to a temporary “black henna” tattoo in the past


*Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves (gloves included in the pack).


For further information or free colour advice please call the Schwarzkopf advisory service on freephone: UK 0800 328 9214, consumer.advisory@henkel.com.


  • 1 tube LIVE Colour Cream 50ml
  • 1 sachet of Care Conditioner 15ml
  • 1 pair of gloves
  • 1 instruction leaflet

Aqua, Cetearyl Alcohol, Coconut Alcohol, Ceteareth-20, Cocamidopropyl Betaine, Methylparaben, Parfum, Polyquaternium-6, Propylparaben, Etidronic Acid, Basic Violet 2, HC Blue No. 16, Ethanolamine, Sodium Chloride, Aqua, Cetearyl Alcohol, Quaternium-87, Propylene Glycol, Hydrolyzed Keratin, Macadamia Ternifolia Seed Oil, Panthenol, Isopropyl Myristate, Citric Acid, Distearoylethyl Hydroxyethylmonium Methosulfate, Sodium Benzoate, Stearamidopropyl Dimethylamine, Ceteareth-20, Glyceryl Stearate, Parfum, Benzyl Salicylate, Hexyl Cinnamal, Linalool, Limonene, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate