091 Raspberry Rebel

Go ultra bright or create a pastel look by mixing with the in-pack conditioner.

Swatch sample of 091 Raspberry Rebel
Expected results
Extra Light BlondeSwatch of hair colourSwatch of expected outcome of using 091 Raspberry Rebel
Medium BlondeSwatch of hair colourSwatch of expected outcome of using 091 Raspberry Rebel
Dark BlondeSwatch of hair colourSwatch of expected outcome of using 091 Raspberry Rebel
Alternative swatch sample of 091 Raspberry Rebel
After the pastel look?

Simply mix the Colour Cream with the in-pack conditioner until you see the custom pastel tone you’re after!

WATCH THE PASTEL TUTORIAL
LIVE Colour Hair Dye from Schwarzkopf
LIVE Colour Hair Dye from Schwarzkopf

New! Virtual try on

Semi-Permanent Colour

This gives a semi-permanent shade that will last up to 12-15 washes, depending on your hair history.

(22 reviews)

091 Raspberry Rebel

New! Virtual try on

  • 1 product, 2 results!
  • Bold and ultra bright
  • Or soft pastel
  • Full of shine
  • Create your own unique look

Feeling fruity? Go bold with a deliciously deep pink or go pastel by mixing with the in-pack conditioner - the choice is yours!


Take a look at how to create a custom pastel tone here

Top tips:

  • For pastel shades, hair will need to be very light blonde, so pre-lighten if you’ve not been blessed with this colour
  • If you’re creating a pastel shade, the colour you pre-mix is a good indicator of the colour result - if you want a more vibrant shade, just add more colour cream
  • Semi-permanent shades are ideal for maintaining colour vibrancy between permanent applications
  • Red, pink and purple Ultra Brights shades can be used on natural hair for a subtle colour boost
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage

Download our guide for step-by-step application instructions and pre-colouring advice

  • 1 tube of Colour Cream
  • 2 sachets of conditioner
  • 1 instruction leaflet
  • 1 pair of gloves

Colour Cream: Aqua · Cetearyl Alcohol · Coconut Alcohol · Ceteareth-20 · Disodium Cocoamphodipropionate · Methylparaben · Parfum · Basic Red 51 · Polyquaternium-6 · Propylparaben · Ethanolamine · Etidronic Acid

Conditioner: Aqua · Cetearyl Alcohol · Quaternium-87 · Propylene Glycol · Niacinamide · Panthenol · Prunus Armeniaca Kernel Oil · Isopropyl Myristate · Citric Acid · Stearamidopropyl Dimethylamine · Distearoylethyl Hydroxyethyl monium Methosulfate · Ceteareth-20 · Glyceryl Stearate · Parfum · Sodium Benzoate · Hexyl Salicylate · Hexyl Cinnamal · Linalool · Benzyl Salicylate · Limonene

Join the party! Tag #LIVECOLOURto get your look featured

Reviews
Avg.
(22)
Featured
Demi
  • Salford
  • 6
  • 1
Absolutely love it! Brilliant colour! Unique and stands out like a lightbulb! So bright
Response from Schwarzkopf LIVE: Great look Demi! so pleased to hear you love the colour and thanks for your feedback!
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Annie
  • Stoke-on-Trent
  • 5
  • 1
Awesome hair color!! Combined with the Live color lightener on my mousey Brown hair, it stands out so well, I was worried it'd be more on the red side but it looks just like on the box!! Pink pink pink
So many compliments
love this!!!
Response from Schwarzkopf LIVE: Fantastic to hear Annie! Thank you for your lovely review xx
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Cécile
  • London
  • 1
  • 1
Got this colour and did the intense version on my long ombré hair last night. The colour came out amazing and vibrant on the bottom half of my hair that was bleached medium blonde before. It looks stunning. The top half of my hair is natural light brown and stayed like that. The contrast is lush. Looks particularly nice with loose curls. Highly recommend if you have the same base colours than mine to start with. Now let's hope it doesn't fade too quick and nicely. And oh... I used 2 tubes, was excatly the right amount ( with a little bit left over. Also foiled the hair once the colour was applied to keep hair at bay, worked wonders :-) Will top up the colour and do again in the future!! xx
Response from Schwarzkopf LIVE: Amazing to hear! Thank you for your lovely review xx
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Jamie
  • Wales
  • 0
  • 1
Absolutely love this colour so bright and full of life iv washed it 4-5 times now and its still kept its brightness and shine... Will be buying this again soon when it fade's
Response from Schwarzkopf LIVE: Fantastic! Thank you for leaving your feedback :D x
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Amelia
  • wales
  • 1
  • 1
Absolutely amazing colour.. So bright and leaves your hair feeling soft after application
Response from Schwarzkopf LIVE: Great to hear it, Amelia! Thank you for your review :)
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Caitlin
  • Ireland
  • 1
  • 1
This turned out BRIGHT. I loved it! I certainly stood out for a couple days and then it slowly faded to a lovely pastel pink. Its perfect for people who want to go red initially but don't want it to fade out sorta orange.
Response from Schwarzkopf LIVE: Thank you for such a lovely review! Glad you're loving the Raspberry Rebel shade <3
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Mae
  • Cornwall
  • 3
  • 1
I loveee the colour it did come out like a neon pink but I'm happy with it!! Its kept the same colour for over 3 weeks as I wash it with cold water and only wash it when I need to, really great thank you!!!
Response from Schwarzkopf LIVE: Brilliant to hear Mae! Thank you for your amazing review :)
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Dawn
  • South Yorkshire
  • 2
  • 1
Love the colour but disappointed it didn’t last long enough. Why is this shade not available as a permanent colour ?
Response from Schwarzkopf LIVE: Hi Dawn, thanks for getting in touch. We're sorry to hear that you didn't get the colour longevity you were expecting. The length of time a colour will last can vary from person to person depending on their individual hair type and history. You can find this same tone in our permanent LIVE Pure Purple shade. This shade is designed for natural, blonde hair so you may not achieve the right results if your hair is outside of this range currently. For the best advice on achieving a long lasting raspberry tone, please contact our Schwarzkopf Advisory Service on 0800 328 9214. Thank you.
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Alison
  • Stoke-on-trent
  • 1
  • 1
Great colour very strong and bold sticks around for along time so you got to like pink as this will last on dyed blonde hair.
Response from Schwarzkopf LIVE: Great to hear Alison! Thank you for your lovely review :)
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madalina
  • swa5
  • 0
  • 1
Hello. I love this colour but I'm looking for a permanent one no semi. Can you tell me if I can find somewhere? ! Many thanks
Response from Schwarzkopf LIVE: Hi Madalina, thanks for getting in touch. The closest permanent shade is our LIVE Pure Purple. This has the same tone as Raspberry Rebel but is designed for a light, natural hair base. If you're unsure before application, please contact our Schwarzkopf Advisory team for some personalised advice on 0800 328 9214. Thank you.
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Crystal
  • Stoke-on-Trent
  • 8
  • 1
Absolutely love this color. 5 star turn out great on dark hair to very much a thumbs up
Response from Schwarzkopf LIVE: Thanks for sharing the review, Crystal!
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Lisa
  • Wales
  • 0
  • 1
Not happy at all with this had it in to weeks nd its all ready faded loads will not be useing this again ive had my hair done a few time like this and this is the fastest its ever run out
Response from Schwarzkopf LIVE: Hi Lisa, we're sorry to hear the colour faded quicker than expected. We'd really like to discuss this with you further so if you'd like to, please contact our Schwarzkopf Advisory team on 0800 328 9214 and an advisor will be happy to help. Thank you.
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Phoebe
  • 1
  • 1
I absolutely loved this colour when I first dyed my hair, and it was a beautiful vibrant colour, however it did not completely wash out, and it has left a light pink shade in my hair which I really like, but the in-between phase where it was dull was interesting to say the least.
Response from Schwarzkopf LIVE: Hi Phoebe, thanks for the review. Colour longevity can vary according to each individual hair type. If you'd like some tips on how to gently remove hair colour, do touch base with our Schwarzkopf Advisory Service on Freephone 0800 328 9214 or email us at consumer.advisory@henkel.com and an advisor will be able to assist further. Thanks .
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clare
  • United Kingdom
  • 1
  • 1
I love this color, it's bright and vibrant. Really draws the eye. I use it to dye the underside of my hair
Response from Schwarzkopf LIVE: Lovely to hear, Clare! Thanks for sharing.
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Michelle
  • Scotland
  • 1
  • 1
Love this. Tried other colours in the Live range. Loved them all but think this is my absolute favourite. The colour is so vibrant
Response from Schwarzkopf LIVE: Brilliant to hear that, Michelle!
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Fran
  • United Kingdom
  • 0
  • 1
I used this hair dye expecting to have a beautiful raspberry pink. However, my hair now resembles a pink highlighter. Not quite the result I was hoping for.
Response from Schwarzkopf LIVE: Hi Fran, we're sorry to hear that. As with most colourants, results can vary according to individual hair type/history. We'd love to find out some more about your experience so do contact our Schwarzkopf Advisory Service on Freephone 0800 328 9214. Hope to speak soon.
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Sophy
  • Hastings
  • 1
  • 1
Hi, I have not tried this product but heard such good reviews about it.. It would be excellent to know from an expert of the hair dye, if this would take on my own hair.. It's a browny colour.. Would I need to strip it first as I'd like to go preferably bright.? Thanks sophy.
Response from Schwarzkopf LIVE: Hi Sophy, this shade is designed to be used on light through to dark blonde hair - it'll give some colour on light brown shade but not as vibrant as if applied to recommend shade range. For some personalised advice we'd recommend that you contact our Schwarzkopf Advisory Service on Freephone 0800 328 9214 or email us at consumer.advisory@henkel.com and an advisor will be able to assist further. Hope to speak soon.
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Julie B
  • York
  • 0
  • 1
I'm not happy at all with this product. I used it a week ago and after two washes the colour has almost completely gone. I followed the instructions to the letter and even bought two packets due to the thickness of my hair. I'm so disappointed.
Response from Schwarzkopf LIVE: Hi Julie, we're really sorry to hear that you didn't get the colour longevity you were expecting. There are a few reasons why this might happen and to help you further, we'd recommend giving our Schwarzkopf Advisory team a call on 0800 328 9214. An advisor will be able to help you based on your individual hair type and colour history. Thank you.
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Susan
  • Carlisle Cumbria
  • 1
  • 1
Absolutely over the moon with final result so bright And turned out even louder and brighter than ever. Worth every penny and well and truly addicted
Response from Schwarzkopf LIVE: Thanks very much for the review, Susan!
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Beck
  • Scotland
  • 1
  • 1
I'm not entirely happy with my colour when will this fade and wash out ?
Response from Schwarzkopf LIVE: Hi Beck, sorry to hear you're not happy with the colour. The LIVE Ultra Brights or Pastel range is made up of semi-permanent colours designed to last up to 15 washes. Actual colour longevity can depend on your individual hair type/hair history. For tips on how to safely fade the colour more quickly, please contact our Advisory team on 0800 328 9214 and our experts will be happy to help.
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Latest
Megan
  • Brighton
  • 2
  • 1
Absolutely love the colour had loads of comments on the colour and also where I had it done people were amazed it's a box dye can't wait to try your other colours
Response from Schwarzkopf LIVE: So great to hear that Megan, we look forward to seeing your next shade! Thanks for the review :-)
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Angelena
  • Margate
  • 0
  • 1
I thought this was a pink hair dye, due to all the pink on the packaging and the fact it looks a dark "raspberry" pink on the model. But my hair has literally gone post box red. The only reason I've given 3 stars is I've tried everything to get the dye out and it hasn't budged even a little bit. it would be a nice colour it just doesn't suit me at all.
Response from Schwarzkopf LIVE: Hi Angelena, thanks for the feedback and we're sorry to hear that you didn't achieve the results you were expecting. As there can be a number of reasons why this might be the case, we'd love to have a quick chat to help you further with this. If you'd like to, do give our Advisory team a call on 0800 328 9214.
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