094 Purple Punk

Go ultra bright or create a pastel look by mixing with the in-pack conditioner.

Swatch sample of 094 Purple Punk
Expected results
Extra Light BlondeSwatch of hair colourSwatch of expected outcome of using 094 Purple Punk
Light BlondeSwatch of hair colourSwatch of expected outcome of using 094 Purple Punk
Medium BlondeSwatch of hair colourSwatch of expected outcome of using 094 Purple Punk
Alternative swatch sample of 094 Purple Punk
After the pastel look?

Simply mix the Colour Cream with the in-pack conditioner until you see the custom pastel tone you’re after!

WATCH THE PASTEL TUTORIAL

Semi-Permanent Colour

This gives a semi-permanent shade that will last up to 12-15 washes, depending on your hair history.

094 Purple Punk

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  • 1 product, 2 results!
  • Bold and ultra bright
  • Or soft pastel
  • Full of shine
  • Create your own unique look

Make it pop in purple! Choose the most vibrant of purples, or opt for your own custom pastel shade by mixing with the in-pack conditioner!


Take a look at how to create a custom pastel tone here

Top tips:

  • For pastel shades, hair will need to be very light blonde, so pre-lighten if you’ve not been blessed with this colour
  • If you’re creating a pastel shade, the colour you pre-mix is a good indicator of the colour result - if you want a more vibrant shade, just add more colour cream
  • Semi-permanent shades are ideal for maintaining colour vibrancy between permanent applications
  • Red, pink and purple Ultra Brights shades can be used on natural hair for a subtle colour boost
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage

Download our guide for step-by-step application instructions and pre-colouring advice

  • 1 tube of Colour Cream
  • 2 sachets of conditioner
  • 1 instruction leaflet
  • 1 pair of gloves

Colour Cream: Aqua · Cetearyl Alcohol · Coconut Alcohol · Ceteareth-20 · Disodium Cocoamphodipropionate · Methylparaben · Parfum · Polyquaternium-6 · Propylparaben · Basic Violet 2 · HC Blue No. 16 · Ethanolamine · Etidronic Acid

Conditioner: Aqua · Cetearyl Alcohol · Quaternium-87 · Propylene Glycol · Niacinamide · Panthenol · Prunus Armeniaca Kernel Oil · Isopropyl Myristate · Citric Acid · Stearamidopropyl Dimethylamine · Distearoylethyl Hydroxyethyl monium Methosulfate · Ceteareth-20 · Glyceryl Stearate · Parfum · Sodium Benzoate · Hexyl Salicylate · Hexyl Cinnamal · Linalool · Benzyl Salicylate · Limonene

Reviews
Avg.
(33)
FeaturedLatest
Tara
  • Leeds
  • 11
  • 1
Absolutely fantastic colour. I mix this with 95 electric blue to get the perfect purple shade I want. It's the only dye I've found that doesn't wash out to blue after 1 wash, also doesn't need a lot of care either. Colour stays in up to 6-8 weeks with me and just goes to a more pastel shade instead of bright purple which is what I want it to do. Definitely 5 star
Response from Schwarzkopf LIVE: Loving the custom purple Tara, thanks so much for the great review!
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Tely04
  • Uk
  • 3
  • 1
I was really happy with the colour of the dye but I was disappointed that the colour washed out within 3-4 washes
Response from Schwarzkopf LIVE: Thank you for taking the time to review! If you would like any advice or help with colour fade, please contact our Colour Advisory Team on 0800 328 9214 or at consumer.advisory@henkel.com. Thank you :)
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Roxy
  • Kent
  • 1
  • 1
Love it even tho my hair was faded bluey green I braved it and put it straight over and its gone really bright with different shades running through my hair I love it
Response from Schwarzkopf LIVE: Great to hear Roxy! :D <3
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Lisa
  • Brotton
  • 1
  • 1
I couldn't decide what colour to go next, so got my husband to choose for me, he chose right! The colour is beautiful, my hair was dry from bleaching and now feels and looks so much better. When it comes to dying my hair I love doing it but I hate the idea of having to mix 1 bottle up then apply that and then try and mix the next bottle without creating an art gallery in my bathroom. This dye is pre mixed which saves time, is brilliant if your new to hair colour and avoids the mess in the bathroom. I can't wait to try more of the colours in this range.
If your thinking about dying your hair for the first time this range is the one to go for.
Response from Schwarzkopf LIVE: Thank you for your lovely review Lisa :D
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Anon
  • Yorkshire
  • 0
  • 1
I have been using the purple punk and electric blue for a lot of years now on my streaks, sometimes i mix them or just use one but they are the only semi permanent blue and purple that really do last 6.8 weeks. Brilliant. I have been struggling to get hold of the electric blue in my are , I hope it isnt going to be discontinued
Response from Schwarzkopf LIVE: Thank you very much! :D The Electric Blue is here to stay, don't panic!
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Amy
  • Liverpool
  • 0
  • 1
Fantastic colour bright just love it ♥️♥️
Response from Schwarzkopf LIVE: Great to hear Amy! :)
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Violet
  • Birmingham
  • 0
  • 1
Brought this product as it states "2 in 1 bright or pastel" i have level 10 toned white hair was aiming for a light purple . After following all instructions and using the conditioner provided it came out faded pink and patchy all over and looked a mess , giving the product a second chance i tried again with more product and less conditioner this time it was more purple pink but still patchy. So for the final attempt i used the pure product with no conditioner and my hair came out a purple but still patchy. Over all i am very un satasfied with this product I have never had a problem with the other colours they have to offer but i believe this formulae needs re-working as it does not work.
Response from Schwarzkopf LIVE: Hello Violet, we're sorry to hear of your patchy results! For the best help and advice with this, I recommend you speak to our Colour Advisory Team on 0800 328 9214 or at consumer.advisory@henkel.com. Thank you for taking the time to review :)
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Ashlea
  • Dorset
  • 0
  • 1
I love this colour, I mix it with conditioner to get a more pastel effect! It comes out a bit more pinky than purple on my original hair colour but I still love it
Response from Schwarzkopf LIVE: Thank you for your review Ashlea! :)
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Alison
  • Stoke-on-trent
  • 0
  • 1
Not the best in the range for me but I can never get purples to work well as I have dyed hair on fresh this be great
Response from Schwarzkopf LIVE: Hi Alison, thank you for taking the time to review! For best results with Purple Punk, use on Bleached/Pale blonde hair :) Hope this helps!
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Nicola
  • Edinburgh
  • 0
  • 1
I used purple punk and electric blue for a 2 tone colour and absolutely LOVE it!! Can't wait to do it again with the purple punk and mermaid green!!!
Response from Schwarzkopf LIVE: Yay! Lovely to hear this Nicola! Thank you so much for your review :)
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Abigail
  • Manchester
  • 0
  • 1
I used 2 boxes as I have thick hair; when it came time to wash the excess dye off, it turned to a red/pink look. It does look nice but it is not what I purchased.
Response from Schwarzkopf LIVE: Hello Abigail, thank you for leaving your review :) The amount of warm tones present after rinsing is normally attributed to being applied to a warmer base- for best results use on pale blonde bleached hair :) Hope this helps!
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Aimee
  • Clacton on sea
  • 0
  • 1
I mixed a third of the dye with conditoner and the rest i just put on i only used one box but didnt get the best result but it looks awesome
Response from Schwarzkopf LIVE: Thank you for taking the time to review Aimee :)
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Doreen
  • North west
  • 1
  • 1
Applied the purple punk in vibrant colour to underneath of hair as a peekaboo effect, it is a lovely colour, easy to apply and although it fades slightly with each wash it remains a lovely colour even as faded.
Response from Schwarzkopf LIVE: Hey Doreen! Thank you for leaving your review! To help combat colour fade, remember to use moisture rich treatments :)
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Vicky
  • Manchester
  • 0
  • 1
Always had 'normal colours' till today... fancied a change and went with this! Absolutely love it. my hair is mouse brown naturally but highlighted to a lightish blonde. Roots had grown to about top of ear and the all over coverage is fab and taken well!..... want to try the whole range now!!!
Response from Schwarzkopf LIVE: Amazing to hear Vicky! Thank you so much for your lovely feedback :) <3
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Cassie
  • Peterborough
  • 0
  • 1
I teamed this with the electric blue and love both the colours. So vibrant and they last well
Response from Schwarzkopf LIVE: Thank you for your lovely review Cassie! Great to hear you're loving these shades! <3
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Joanne
  • Manchester
  • 0
  • 1
Used purple punk 3 days ago and it came out pink on pre-lightened hair. Will get another pack and try again, fingers crossed for purple
Response from Schwarzkopf LIVE: Hey Joanne, thank you for taking the time to review! If you need any help or advice with why this may have happened, contact our Colour Advisory Team on 0800 328 9214 or at consumer.advisory@henkel.com. Thank you :)
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Michelle
  • Scotland
  • 3
  • 1
Love this colour. I have used loads of different colours but I always go back to this as it's so vibrant
Response from Schwarzkopf LIVE: Great colour Michelle, thanks for sharing! :)
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Tasha
  • England
  • 1
  • 1
I used two bottles of purple punk, but the colour didn't go purple. It went pink in my medium blonde hair. Although I do love my new pink hair, it's not the colour I had originally wanted, which is a shame
Response from Schwarzkopf LIVE: Hi Tasha, we're sorry to hear that. As with most colourants, colour results can be affected by your hair type and hair history, especially if you are applying to previously coloured hair. We would really like to find out a little more about your hair type/history to help you get the shade you’re after, so please get in touch with our Schwarzkopf Advisory Service on Freephone 0800 328 9214. Our expert colour advisors will be happy to offer you a free colour consultation over the phone. Thanks and speak soon.
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Meg
  • Chesterfield
  • 1
  • 1
This was a great colour which I had on the underneath of my hair. Super vibrant!
However, it says it lasts 12-15 washes yet mine has ALL washed out after just 3 with most of the colour being gone after 2. DO NOT USE IF YOU WANT IT TO LAST AS IT DOES NOT LAST AS EVEN CLOSE TO AS LONG AS IT SAYS.
Response from Schwarzkopf LIVE: Hey Meg, we're sorry to hear of your quick colour fade. This is normally attributed to an increase in your hairs porosity- so make sure you're using moisture rich products to help combat this. Hope this helps!
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Olivia
  • United Kingdom
  • 0
  • 1
I usually use Pure Purple but wanted to try a different look. I have naturally dark hair so bleached my hair right back and used Purple Punk mixed with conditioner (my hair is thick so I needed more that two sachets but luckily had some at home that I hadn't used from other applications). The colour looked very strong and vibrant when I mixed it so I was a bit worried, but the final results were amazing! I highly recommend it and would give it a go again (I think I will mix some blue in next time). I've been using Live products for over a decade and always get positive comments, even from strangers! Thank you very much for creating such great colours and interesting application methods!
Response from Schwarzkopf LIVE: Stunning shade, Olivia. Thanks for sharing your review :)
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Jenny
  • Dorset
  • 1
  • 1
I love my new LIVE look! I have sections of pre-lighted and natural dark-blonde hair. I used 90% 094 Purple Punk Mixed in with 10% 095 Electric Blue and a good deal of moisturiser to create a slightly less vibrant result. The varying shades of my pre-coloured hair give an amazing toned effect throughout and I think the overall result suits my skin tone perfectly. Simple, great value for money and I could not be happier.
Response from Schwarzkopf LIVE: So great to hear, Jenny! Thanks for sharing.
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Shelley
  • Hampshire
  • 1
  • 1
I mixed this colour with shocking pink and I just love the colour, I will definitely be dying it this colour again
Response from Schwarzkopf LIVE: Great to hear! Thanks, Shelley.
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Sophie
  • Sutton
  • 1
  • 1
Love it!! Brilliant colour doesn't fade quickly and easy to apply. It runs Everytime you wash (which is expected) also if you put vaselene around the skin on your hair line it won't stain your skin. I found I had to leave it on for over a hour to get desired colour.
Response from Schwarzkopf LIVE: Thanks for the review, , Sophie!
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Shelley
  • Hampshire
  • 1
  • 1
Amazing I used this as a pastel colour as part of rainbow hair and love it
Response from Schwarzkopf LIVE: Greta to hear, thanks Shelley!
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Sarah
  • Swansea Wales
  • 6
  • 1
Great colour didn't wash out as quick as all other names,does wreck my hair a bit but definitely use it again
Response from Schwarzkopf LIVE: Thanks for taking the time to review Sarah. If you're regularly bleaching your hair to achieve the vibrant purple colour, this can start to make your hair feel dry. Make sure to use a deep conditioning treatment once a week and ensure you're not bleaching too frequently/only redoing the natural root regrowth. If you'd like any advice on this, do give our Advisory team a call on 0800 328 9214 and an advisor will be happy to help!
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Latest
Audra
  • United Kingdom
  • 1
  • 1
My purple hair is amazing i love it :)
Response from Schwarzkopf LIVE: Great shade Audra, thanks for leaving us your review!
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Caitlan
  • North Yorkshire
  • 3
  • 1
I used Purple Punk to dye my hair and I'm in love with it, I had to buy 2 dyes because I have long hair. I put it over my brunette hair which had faded green and blonde tips (it had blue tips before that's why it faded green).
Response from Schwarzkopf LIVE: So pleased to hear it Caitlan, thanks for leaving your review!
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Jane
  • Glasgow
  • 1
  • 1
Wasn't sure about this colour at first, but after a couple washes it faded a little and I love it. 8 weeks and it's still a great colour!
Response from Schwarzkopf LIVE: Hi Jane, so glad it's working out for you and we appreciate you taking the time out to review!
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Sarah
  • Grimsby
  • 2
  • 1
Used there hair dye for years and swear by it
Response from Schwarzkopf LIVE: Loving the look Sarah, thanks so much for the review!
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Senikxy
  • Lincolnshire
  • 0
  • 1
When I first started using this about a year ago it came out the tube a really nice dark purple and covered my hair so well..now however its very light in the tube and metallic looking and once on the hair really light in colour and doesn't cover very well like it used too. Think I'll look for a better purple as the tubes are too small for my long thick hair especially when colour inside tube has changed
Response from Schwarzkopf LIVE: Hello Senikxy, thank you for taking the time to review. We do state that if you have long thick hair, you will need 2+ boxes. Also apply to damp hair for easier application :) Hope this helps!
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Tammie
  • Greenock
  • 0
  • 1
I use this hair dye all the time and it's amazing every single time
Response from Schwarzkopf LIVE: Wonderful to hear the lovely feedback, Tammie. Happy colouring!
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Delainey
  • Nottingham
  • 1
  • 1
Followed all of the instructions and also dyed it on previously bleached hair and it still turned out pink! Not as dark as it comes out in the tube at all!
Response from Schwarzkopf LIVE: Hi Delainey, we're really sorry to hear that, as with most colourants, results can depend on your hair type/colour history, so we'd really like to find out more on this. When possible do call us on 0800 328 9214 for some more advice.
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Becky
  • Sheffield
  • 3
  • 1
Love this colour! I've always purchased my hair dye from Live XXL because these are the only trusted dye's i can find with such beautiful, accurate results. This colour makes you stand out from the crowd and is long lasting, love it!
Response from Schwarzkopf LIVE: Loving the purple look, Becky. We're definitely fans of standing out from the crowd as well!
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