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LIVE | Our products | Ultra Brights
Close 094 PURPLE PUNK
Hair
094
PURPLE PUNK
SEMI-PERMANENT COLOUR
094 PURPLE PUNK 094 PURPLE PUNK
094 PURPLE PUNK
094 PURPLE PUNK
094 PURPLE PUNK
094 PURPLE PUNK
094 PURPLE PUNK
094 PURPLE PUNK
094
PURPLE PUNK
SEMI-PERMANENT COLOUR
  • Use colour cream only for an intense colour
  • Add conditioner to create a pastel shade or your own new colour
  • Lasts up to 15 washes  
ALL SHADES
Shade Shade Shade Shade Shade Shade

LOOKING FOR THAT BLUISH PURPLE?

Purple lovers: no more mixing purple with blue! LIVE Ultra Brights Or Pastel Purple Punk 094 gives you the chance to get a purple punk hair dye without the need to mix and match! A vegan formula suitable for dark blonde or bleached hair to achieve an intense purple hue or, if you prefer, a pastel shade of purple by adding conditioner.

Hair

BEFORE APPLYING

  • For pastel shades hair will need to be very light blonde so pre-lighten if this isn’t your natural colour
  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs
  • If you’re unsure on your chosen shade carry out a strand test

APPLICATION & DEVELOPMENT

  • Towel dry hair well and evenly before applying
  • Avoid staining your fav jumper by having an old towel at the ready
  • If you are only colouring parts of your hair, please take care when applying to avoid staining other areas.
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • No need to mix the colour, apply straight from the tube or mix a pea size amount of colour with conditioner to create your own unique shade!

RINSING

  • Rinse the colour out using lukewarm water

TOP TIPS

  • For pastel shades, hair will need to be very light blonde, so pre-lighten if you’ve not been blessed with this colour
  • If you’re creating a pastel shade, the colour you pre-mix is a good indicator of the colour result - if you want a more vibrant shade, just add more colour cream
  • Semi-permanent shades are ideal for maintaining colour vibrancy between permanent applications
  • Red, pink and purple Ultra Brights shades can be used on natural hair for a subtle colour boost
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
Icon download file

Download our guide for step-by-step application instructions and pre-colouring advice

(PDF, 0,5 MB)

Colour Cream: Aqua · Cetearyl Alcohol · Coconut Alcohol · Ceteareth-20 · Disodium Cocoamphodipropionate · Methylparaben · Parfum · Polyquaternium-6 · Propylparaben · Basic Violet 2 · HC Blue No. 16 · Ethanolamine · Etidronic Acid

Conditioner: Aqua · Cetearyl Alcohol · Quaternium-87 · Propylene Glycol · Niacinamide · Panthenol · Prunus Armeniaca Kernel Oil · Isopropyl Myristate · Citric Acid · Stearamidopropyl Dimethylamine · Distearoylethyl Hydroxyethyl monium Methosulfate · Ceteareth-20 · Glyceryl Stearate · Parfum · Sodium Benzoate · Hexyl Salicylate · Hexyl Cinnamal · Linalool · Benzyl Salicylate · Limonene

Hair

LOOKING FOR THAT BLUISH PURPLE?

Purple lovers: no more mixing purple with blue! LIVE Ultra Brights Or Pastel Purple Punk 094 gives you the chance to get a purple punk hair dye without the need to mix and match! A vegan formula suitable for dark blonde or bleached hair to achieve an intense purple hue or, if you prefer, a pastel shade of purple by adding conditioner.

Hair

BEFORE APPLYING

  • For pastel shades hair will need to be very light blonde so pre-lighten if this isn’t your natural colour
  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs
  • If you’re unsure on your chosen shade carry out a strand test

APPLICATION & DEVELOPMENT

  • Towel dry hair well and evenly before applying
  • Avoid staining your fav jumper by having an old towel at the ready
  • If you are only colouring parts of your hair, please take care when applying to avoid staining other areas.
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • No need to mix the colour, apply straight from the tube or mix a pea size amount of colour with conditioner to create your own unique shade!

RINSING

  • Rinse the colour out using lukewarm water

TOP TIPS

  • For pastel shades, hair will need to be very light blonde, so pre-lighten if you’ve not been blessed with this colour
  • If you’re creating a pastel shade, the colour you pre-mix is a good indicator of the colour result - if you want a more vibrant shade, just add more colour cream
  • Semi-permanent shades are ideal for maintaining colour vibrancy between permanent applications
  • Red, pink and purple Ultra Brights shades can be used on natural hair for a subtle colour boost
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
Icon download file

Download our guide for step-by-step application instructions and pre-colouring advice

(PDF, 0,5 MB)

Colour Cream: Aqua · Cetearyl Alcohol · Coconut Alcohol · Ceteareth-20 · Disodium Cocoamphodipropionate · Methylparaben · Parfum · Polyquaternium-6 · Propylparaben · Basic Violet 2 · HC Blue No. 16 · Ethanolamine · Etidronic Acid

Conditioner: Aqua · Cetearyl Alcohol · Quaternium-87 · Propylene Glycol · Niacinamide · Panthenol · Prunus Armeniaca Kernel Oil · Isopropyl Myristate · Citric Acid · Stearamidopropyl Dimethylamine · Distearoylethyl Hydroxyethyl monium Methosulfate · Ceteareth-20 · Glyceryl Stearate · Parfum · Sodium Benzoate · Hexyl Salicylate · Hexyl Cinnamal · Linalool · Benzyl Salicylate · Limonene

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