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PERMANENCE
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LIVE | Our products | Ultra Brights
Close 094 PURPLE PUNK
Hair
094
PURPLE PUNK
SEMI-PERMANENT COLOUR
094 PURPLE PUNK 094 PURPLE PUNK
094 PURPLE PUNK
094 PURPLE PUNK
094 PURPLE PUNK
094 PURPLE PUNK
094 PURPLE PUNK
094 PURPLE PUNK
094 PURPLE PUNK
094
PURPLE PUNK
SEMI-PERMANENT COLOUR
  • Use colour cream only for an intense colour
  • Add conditioner to create a pastel shade or your own new colour
  • Lasts up to 15 washes  
ALL SHADES
Shade Shade Shade Shade Shade

LOOKING FOR THAT BLUISH PURPLE?

Purple lovers: no more mixing purple with blue! LIVE Ultra Brights Or Pastel Purple Punk 094 gives you the chance to get a purple punk hair dye without the need to mix and match! A vegan formula suitable for dark blonde or bleached hair to achieve an intense purple hue or, if you prefer, a pastel shade of purple by adding conditioner.

Hair

BEFORE APPLYING

  • For pastel shades hair will need to be very light blonde so pre-lighten if this isn’t your natural colour
  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs
  • If you’re unsure on your chosen shade carry out a strand test

APPLICATION & DEVELOPMENT

  • Towel dry hair well and evenly before applying
  • Avoid staining your fav jumper by having an old towel at the ready
  • If you are only colouring parts of your hair, please take care when applying to avoid staining other areas.
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • No need to mix the colour, apply straight from the tube or mix a pea size amount of colour with conditioner to create your own unique shade!

RINSING

  • Rinse the colour out using lukewarm water

TOP TIPS

  • For pastel shades, hair will need to be very light blonde, so pre-lighten if you’ve not been blessed with this colour
  • If you’re creating a pastel shade, the colour you pre-mix is a good indicator of the colour result - if you want a more vibrant shade, just add more colour cream
  • Semi-permanent shades are ideal for maintaining colour vibrancy between permanent applications
  • Red, pink and purple Ultra Brights shades can be used on natural hair for a subtle colour boost
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
Icon download file

Download our guide for step-by-step application instructions and pre-colouring advice

(PDF, 0,5 MB)

Colour Cream: Aqua · Cetearyl Alcohol · Coconut Alcohol · Ceteareth-20 · Disodium Cocoamphodipropionate · Methylparaben · Parfum · Polyquaternium-6 · Propylparaben · Basic Violet 2 · HC Blue No. 16 · Ethanolamine · Etidronic Acid

Conditioner: Aqua · Cetearyl Alcohol · Quaternium-87 · Propylene Glycol · Niacinamide · Panthenol · Prunus Armeniaca Kernel Oil · Isopropyl Myristate · Citric Acid · Stearamidopropyl Dimethylamine · Distearoylethyl Hydroxyethyl monium Methosulfate · Ceteareth-20 · Glyceryl Stearate · Parfum · Sodium Benzoate · Hexyl Salicylate · Hexyl Cinnamal · Linalool · Benzyl Salicylate · Limonene

Hair

LOOKING FOR THAT BLUISH PURPLE?

Purple lovers: no more mixing purple with blue! LIVE Ultra Brights Or Pastel Purple Punk 094 gives you the chance to get a purple punk hair dye without the need to mix and match! A vegan formula suitable for dark blonde or bleached hair to achieve an intense purple hue or, if you prefer, a pastel shade of purple by adding conditioner.

Hair

BEFORE APPLYING

  • For pastel shades hair will need to be very light blonde so pre-lighten if this isn’t your natural colour
  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs
  • If you’re unsure on your chosen shade carry out a strand test

APPLICATION & DEVELOPMENT

  • Towel dry hair well and evenly before applying
  • Avoid staining your fav jumper by having an old towel at the ready
  • If you are only colouring parts of your hair, please take care when applying to avoid staining other areas.
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • No need to mix the colour, apply straight from the tube or mix a pea size amount of colour with conditioner to create your own unique shade!

RINSING

  • Rinse the colour out using lukewarm water

TOP TIPS

  • For pastel shades, hair will need to be very light blonde, so pre-lighten if you’ve not been blessed with this colour
  • If you’re creating a pastel shade, the colour you pre-mix is a good indicator of the colour result - if you want a more vibrant shade, just add more colour cream
  • Semi-permanent shades are ideal for maintaining colour vibrancy between permanent applications
  • Red, pink and purple Ultra Brights shades can be used on natural hair for a subtle colour boost
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
Icon download file

Download our guide for step-by-step application instructions and pre-colouring advice

(PDF, 0,5 MB)

Colour Cream: Aqua · Cetearyl Alcohol · Coconut Alcohol · Ceteareth-20 · Disodium Cocoamphodipropionate · Methylparaben · Parfum · Polyquaternium-6 · Propylparaben · Basic Violet 2 · HC Blue No. 16 · Ethanolamine · Etidronic Acid

Conditioner: Aqua · Cetearyl Alcohol · Quaternium-87 · Propylene Glycol · Niacinamide · Panthenol · Prunus Armeniaca Kernel Oil · Isopropyl Myristate · Citric Acid · Stearamidopropyl Dimethylamine · Distearoylethyl Hydroxyethyl monium Methosulfate · Ceteareth-20 · Glyceryl Stearate · Parfum · Sodium Benzoate · Hexyl Salicylate · Hexyl Cinnamal · Linalool · Benzyl Salicylate · Limonene

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