098 Steel Silver

Swatch sample of 098 Steel Silver
Expected results
Extra Light BlondeSwatch of hair colourSwatch of expected outcome of using 098 Steel Silver
LIVE Colour Hair Dye from Schwarzkopf
LIVE Colour Hair Dye from Schwarzkopf

New! Virtual try on

Semi-Permanent Colour

This gives a semi-permanent shade that will last up to 12-15 washes, depending on your hair history.

(32 reviews)

098 Steel Silver

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New! Virtual try on

  • Full of shine
  • Semi-permanent shade
  • Dreamy colour

Eyeing up that icy style? Well then, it's time to embrace those metallic vibes and opt for this seriously cool shade of silver!


Discover all about getting the semi-permanent look here

Top tips:

  • For blue or pastel shades, hair will need to be very light blonde, so pre-lighten if you’ve not been blessed with this colour
  • If you’re creating a pastel shade, the colour you pre-mix is a good indicator of the colour result - if you want a more vibrant shade, just add more colour cream
  • Semi-permanent shades are ideal for maintaining colour vibrancy between permanent applications
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverag

Download our guide for step-by-step application instructions and pre-colouring advice

  • 1 tube of Colour Cream
  • 2 sachets of conditioner
  • 1 instruction leaflet
  • 1 pair of gloves

Colour Cream: Aqua · Cetearyl Alcohol · Coconut Alcohol · PEG-8 · Ceteareth-20 · Disodium Cocoamphodi propionate · Methylparaben · Parfum · Polyquaternium-6 · Propylparaben · Acid Violet 43 · Etidronic Acid · HC Blue No. 12 · Ethanolamine · Sodium Sulfate · Sodium Chloride · HC Blue No. 16 · Alpha-Isomethyl Ionone

Conditioner: Aqua · Cetearyl Alcohol · Quaternium-87 · Propylene Glycol · Isopropyl Myristate · Distearoylethyl Hydroxyethylmonium Methosulfate · Sodium Benzoate · Citric Acid · Stearamidopropyl Dimethylamine · Ceteareth-20 · Glyceryl Stearate · Prunus Armeniaca Kernel Oil · Parfum · Niacinamide · Panthenol · Hexyl Salicylate · Benzyl Salicylate · Hexyl Cinnamal · Linalool · Limonene

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Reviews
Avg.
(32)
Featured
Emma
  • Cork
  • 32
  • 1
Excellent colour. Easy application and the colour came out exactly like the colour on the box.
Response from Schwarzkopf LIVE: Great to hear that Emma, thanks so much for the review!
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Beth
  • uk
  • 6
  • 1
really good colour. I have dirty blonde hair with pale blonde streaks and the colour stuck to it very well and i have dark grey and pale platinum streaks. good product.
Response from Schwarzkopf LIVE: That's great to hear, thank you so much for sharing :)
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Lin
  • Leicester
  • 7
  • 1
I went from dark brown to bleach blonde to use this product,love it,using a silver shampoo in between holds the colour longer
Response from Schwarzkopf LIVE: Thank you for your lovely feedback Lin! :D
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Lesley
  • Wirral
  • 0
  • 1
The product was easy to use, loved the results but the next time I shampooed it all washed out, so disappointing
Response from Schwarzkopf LIVE: Hello Lesley! Thank you for your review. Keep the silver tone refreshed by using a Silver Shampoo, and moisture rich products/treatments. Hope this helps! :)
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Natasha
  • Lancashire
  • 0
  • 1
Amazing results, i love my colour it turns out the same colour on box
Response from Schwarzkopf LIVE: Thank you for your lovely review Natasha! :)
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Louise
  • Newcastle under Lyme
  • 0
  • 1
Hello I bleached my roots last night and had blonde hair I brought two box's of steel silver did my hair latest night and didn't turn out I do not like it at all .
Response from Schwarzkopf LIVE: Hi Louise, we're sorry to hear that! The best people to speak to for advice and help with this will be our Colour Advisory Team- 0800 328 9214 or at consumer.advisory@henkel.com. They'll be happy to help! :)
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Lili
  • Liverpool
  • 3
  • 1
This colour is gorgeous and it’s so easy to use! But make sure your hair is really really light. I’ve got highlights and only the brightest ones turned this colour.
Response from Schwarzkopf LIVE: Thank you for your review Lili! The Steel Silver is recommended for use on Bleached hair only :) Hope this helps!
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Lauren
  • Surrey
  • 2
  • 1
Rubbish. I evenly Pre-bleached my hair almost white before using this product. I used 4 tubes which was more than enough on my shoulder length hair. I was left with random patches and streaks of green, blue,and yellow where the dye did not take to my hair even though it was well covered.
Response from Schwarzkopf LIVE: We're sorry to hear of this Lauren! It sounds as though your hair has an uneven porosity from roots to lengths for the colour to be different throughout the hair- after bleaching, make sure you apply moisturising treatments, and apply further colourants to a healthy base- as this will help an even desired coverage. Hope this helps!
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Leanne
  • Preston
  • 0
  • 1
I used this on my daughter's blond hair it did not take at all left it on for 30mins did as it says on the box ??
Response from Schwarzkopf LIVE: Hello Leanne, thank you for taking the time to leave your review! The Steel Silver is recommended for use on Bleached Blonde hair only. Hope this helps :)
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Rhi
  • United Kingdom
  • 1
  • 1
Followed instructions to the letter...I have 2 sections of blue hair and the rest is my bleached hair...not impressed to be honest
Response from Schwarzkopf LIVE: Hello Rhi, we're sorry to hear of your disappointment. Sometimes if your hair is porous, the hair will grab the tone, leaving an intense result. For any help or advice with this, please contact our Colour Advisory Team on 0800 328 9214 or at consumer.advisory@henkel.com. Thank you for taking the time to review!
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Jodie
  • Preston
  • 1
  • 1
Bought this with high expectations. All my other colours have been really good and this is just disappointing. I followed all the instructions and when it came to rinsing my hair, all of the colour came out with it. My hair is the exact same as it was before. Very disappointing
Response from Schwarzkopf LIVE: Hello Jodie, we're sorry to hear of this! For best results, use on Bleach-Pale Blonde hair colour, and wash your hair with a cleansing shampoo prior to colouring :) Hope this helps, and thank you for taking the time to review Steel Silver.
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Kirsty
  • Scotland
  • 1
  • 1
Washed out after a week. Barely silvered my light blonde hair.
Response from Schwarzkopf LIVE: Hey Kirsty! For best results with this, use on Bleached, Pale Blonde hair colour. Make sure you continue to use Silver Shampoo, and moisture rich treatments to help elongate the silver colour :)
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Danielle
  • Lincolnshire
  • 2
  • 1
Bleached my hair for the past 12 years using the 00B max blonde wanted to give silver a try so chose to use this. Mixed the full tube of colour cream with both packets of conditioner and left on my towel dried hair for 25mins. Super happy with the results left my hair a lovely ashy blonde will be using again but maybe with less conditioner to achieve a darker result.
Response from Schwarzkopf LIVE: Lovely to hear Danielle! Thank you so much for your awesome review!
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Lee
  • Scotland
  • 0
  • 1
Didn't work like it said on the pack at all even after application for nearly 30 minutes
Response from Schwarzkopf LIVE: We're sorry to hear of your disappointment Lee! For best results, use on Pale Bleached Blonde hair, and use a cleansing/clarifying shampoo prior to use :) Hope this helps!
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Marthaleni
  • 0
  • 1
I did it but its not all silver places more silver than other . I did it after i bleached my hair i am thinking if i will use this colour again. In the photo its looks better
Response from Schwarzkopf LIVE: Hey Marthaleni! Sometimes if your hair is porous after bleaching, the hair will grab the colour in more places than others (ends of the hair are usually more porous than others)- also it's worth mentioning that if the base colour was uneven, the end colour result will be uneven. However if you wanted more help with any of this, please contact our Colour Advisory Team on 0800 328 9214 or at consumer.advisory@henkel.com. Many thanks!
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Alex
  • Uk
  • 0
  • 1
I am literally so impressed with this hair dye. I was a bit anxious putting it on as it went on really purple and blue but when it was washed out it went the exact colour I have been after for ages! Will definitely be using again and again I love it.
Response from Schwarzkopf LIVE: Lovely to hear Alex! Thank you very much for your amazing review! :)
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Ronan
  • Dublin
  • 1
  • 1
I'd have thick enough dark brown hair so I knew it was going to be difficult to get my hair to a silver colour but this dye really did not work for me. I bleached the tips of my hair to match the colour of what your hair should be before applying the silver dye. I used half of the bottle which was definitely enough because I was only dying the tips that were poking out of the cap I had on my head. The dye turned my hair a whitish blonde but nowhere near silver. I applied the second half of the bottle two week later just to see if anything happened but there wasnt much of a difference then again. I didn't really mind because blonde hair looks cool too but if I was someone who really wanted silver id have felt ripped off.
Response from Schwarzkopf LIVE: Hello Ronan, we're sorry to hear of your disappointment! For best results with the Steel Silver, apply to Pale Bleached Blonde hair colour- as if your hair contained any yellow pigment, the Steel Silver will only neutralise the warmth, leaving an ash-blonde result. Hope this helps!
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Terry
  • London
  • 0
  • 1
I tried it twice now, I did not get the steel colour at all, it did not look like my hair changed colour at all.
Response from Schwarzkopf LIVE: Sorry to hear of this Terry! For best results, use on Pale Bleached Blonde hair, and apply to damp hair after the use of a cleansing/clarifying shampoo :) Hope this helps!
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Bernard
  • Ireland
  • 2
  • 1
Amazing it's the only word I can use ... it does exactly what it says on the box and the matlic silver gray too wow
Thanks
Schwarzkopf live
Response from Schwarzkopf LIVE: Hi Bernard, thanks for your great review :) Happy colouring!
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Latest
Suzannah
  • Leeds
  • 5
  • 1
I have used both 098 steel silver and cotton candy pastel spray (pastel pink ) together , and as of recent I have just tried your U71 Metallic silver permanent (grey/silver) absolutely stunning colour (which went on top of my pre bleached hair which was last done a few months back now) , my hair also feels amazingly soft , my only downfall was my own mistake and not Schwarzkopfs which was, that I should have bought another box haha. I honestly can not rate these three products enough. I have done a photo collage with my results the top photos are of the latest results using only U71 Metallic silver - and the bottom photos are of the first time I tried the dye onto (months prior) bleached hair using the 098 steel silver semi permanent, and using the(pastel pink) Cotton Candy spray to create an ombré effect of the silver and pink morphing into one getting pale pink tips. Can not rate this product enough. From a genuine user here in the uk that hasn't been paid for my opinion. :-) fabx
Response from Schwarzkopf LIVE: We love the creativity Suzannah! Thank you for your lovely feedback :)
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Chell
  • Norfolk
  • 0
  • 1
Used as per instructions, tips a greeny/blue hue. Disappointed I always use live colours due to their depth of colour but this was awful, I'm now going to have to buy something to correct.
Response from Schwarzkopf LIVE: Hello Chell, thank you for taking the time to review! It sounds a though your hair was quite porous through the ends, causing the hair to grab the tone- leaving an intense result. This can easily be removed by using an anti-dandruff or cleansing shampoo. Apply moisture rich conditioner/treatments to the hair also, to help combat increased hair porosity. Hope this helps! :)
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Patricia
  • United Kingdom
  • 0
  • 1
I used the u71 permanent silver dye. I've been always suffered with yellow tones although used the best purple shampoo and toners. Tried a lot. I've been really impressed by the silver permanent hair dye. Just used it on my yellow brassy parts and the result is amazing!!! Highly recommend for all girls who what ashy silvery blonde hair. The after treatment what comes in a box also lovely left my hair very healthy and glossy. Love this product going to buy more. Spent a lot for hairdresser but now I see not that hard to fix your bleached hair to turn a lovely cool tone. Thanks for this product also its a bargain for £5.00. very satisfied
Response from Schwarzkopf LIVE: Thank you for your kind words Patricia! Very glad to hear you're loving our Silver shades :)
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Megan
  • Sheffield
  • 0
  • 1
Tried this on bleached hair. Left my lovely blonde hair blue !!!! Hoping this will wash out as it says it will!
Response from Schwarzkopf LIVE: Hi Megan, sorry to hear of your very vibrant result! Sometimes if your hair is porous from the bleach, it can cause the hair to 'grab' the colourant. The tone will wash out fairly quickly using an anti-dandruff shampoo. Hope this helps, and thank you for leaving your review :)
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Markus
  • Suomi Finland
  • 0
  • 1
After 30min washout my hair stayed at blue color and here and there its grey so basically its another "blue color"
Response from Schwarzkopf LIVE: Hi Markus, thank you for taking the time to review the Steel Silver :) This colour contains a strong blue pigment, designed to neutralise any warmth in your hair, leaving an ash result. If your hair is porous, the hair will grab that pigment, leaving a more intense result. You can easily rid of this tone using an anti-dandruff shampoo applied to dry hair. Hope this helps!
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jaymielee
  • telford
  • 0
  • 1
Bleached my hair to put this on got two bottles to make sure it covered and still came out with half my hair blonde so now Iit looks like I've put a cheap dye on my hair
Response from Schwarzkopf LIVE: Sorry to hear of this Jaymielee, if you would like help and advice regarding this, please contact our Colour Advisory Team on 0800 328 9214 or at consumer.advisory@henkel.com. Thank you :)
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donna
  • kings lynn norfolk
  • 0
  • 1
absolutely loved this colour beautiful shine shame they don't make a permanent one instead of semi permanent best colour ever
Response from Schwarzkopf LIVE: Hi Donna, thanks for the feedback! Have you checked out our Intense Colour Metallic Silver? This is a permanent silver shade designed to last up to 28 washes! Hope this helps :)
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Adam
  • Uk
  • 0
  • 1
I have been professionally trained as a hairdresser more than 30 years. A regular client of mine has bleached hair - very light. (bleached by me) she brought this product in and asked me to try it on her. Whilst it did give a platinum hue. The product left green and blue tones as well. Client has short cropped hair so a second application was applied. At best this is light platinum. This is not steel grey.
Response from Schwarzkopf LIVE: Hello Adam, thank you for taking the time to review. The Steel Silver contains a blue pigment, designed to neutralise any warmth in the hair- leaving an ash-silver result. When the hair is porous, it can 'grab' these pigments, leaving an intense result. However, as it is a semi-permanent colour, these unwanted tones can be easily removed by using an anti-dandruff or cleansing shampoo. Hope this helps! :)
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Marko
  • 0
  • 1
Bleached my hair to near-white, followed all the instructions and my hair ended up being some mashup of green at the roots and pale blue at the ends.
Response from Schwarzkopf LIVE: Hi Marko, we're really sorry to hear that and we'd like to find out a few more details on this, so do contact our Schwarzkopf Advisory Service on Freephone 0800 328 9214 or email us at consumer.advisory@henkel.com and an advisor will be able to assist further. Hope to speak soon.
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Victoria
  • London
  • 1
  • 1
Great colour! Exactly what I expected, will 100% be buying again.
Response from Schwarzkopf LIVE: Thanks for the review, Victoria!
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Tricky
  • Edinburgh
  • 1
  • 1
Before a trip to Tennessee I applied 2 packs of 098 to my longish hair that had recently been stripped of yellow blond tones. It turned out beautiful and during my holiday I was approached on a daily basis (sincerely)by ladies wishing to compliment me and asking how they could get my look. I'm about to do my 2nd application..
Response from Schwarzkopf LIVE: So great to hear - thanks for the lovely review!
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Elyse
  • Essex
  • 0
  • 1
I had light blonde dark blonde and with a little mix of light brown hair. So I dyed my hair pre light blonde as I read in the information for better results, this didn't even come out like a blonde, it was a horrible blonde/orange colour hair, I can't even describe the colour, I was more white blonde before I dyed it blonde, so was a little upset, so a few days later I did put the silver on 3 tubes as I have quite long hair, I done exactly what I was recommend to do, after 30 minutes I washed it of, it's came out blue, although there is bits of silver which I absolutely love! When it works it looks good, but I have so much of blended bright blue, which has cost me over £35 of dye from live and I haven't got the result I thought I would have I'm so upset, could you please help to why it's gone blue? And help me get the colour I want? Many thanks!
Response from Schwarzkopf LIVE: Hello Elyse, thanks for taking the time to review! When your hair is dry/porous, it can cause the hair to 'grab' the blue pigment contained within Steel Silver, and leave you with an intense result. As it is a semi-permanent, it can be easily removed using an anti-dandruff or cleansing shampoo. For best advice, contact our Colour Advisory Team- 0800 328 9214 or consumer.advisory@henkel.com, and they will be happy to help you :)
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Brooke
  • Newcastle
  • 0
  • 1
Colour did not come out anything like on the box and came out more purple. Also the colour only lasted about 2 washes.
Response from Schwarzkopf LIVE: Hey Brooke! It sounds as though your hair is quite dry/porous for the hair to grab the colour pigment, and not last as designed. Use moisture rich treatments to help combat this, and in turn will help all colour last longer. Hope this helps! :)
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