Privacy Policy

Henkel Limited , hereinafter referred to as Henkel, respects the privacy of each person who visits our website. Now we would like to inform you of the type of data collected by Henkel and how they are used. You will also learn how you can exercise your data subjects’ rights.

Any changes to this Data Protection Statement will be published on this page. This enables you to inform yourself at any time about which data we are collecting and how we use such data.

This Data Protection Statement does not apply to websites accessible via hyperlinks on Henkel websites.

Name of the responsible entity: Henkel  Limited

Address of the responsible entity: Henkel Limited, Wood Lane End, Hemel Hempstead, Herts, HP2 4RQ, United Kingdom

Henkel uses personal data primarily to provide this website to the users. Any further processing of the data only occurs on the basis of other statutory duties or permissions or if the respective user has consented towards Henkel. Henkel stores and processes data specifically for the following purposes:

When users visit the website, Henkel automatically collects and stores certain data.  This includes: the IP address or device ID allocated to the respective end-device which we need for transmitting requested content (e.g. especially content, texts, images, and product information as well as data files provided for downloading, etc.),the activity of users in the context of the website, the type of respective end-device, the used type of browser as well as the date and time of use.

Henkel stores this information for a maximum of 7 days for the purpose of recognizing and pursuing misuse.

Henkel uses this information also for improvements to the service’s presentation, features and functionalities as well as general administration tasks.

Aside from this, Henkel deletes or anonymizes the data on use, including the IP addresses, without undue delay as soon as they are no longer needed for the above mentioned purposes.

The processing and use of the data is based on statutory provisions which justify those operations on the grounds that (1) the processing is necessary for the provision of the website; or (2) Henkel has an overriding legitimate interest in ensuring and enhancing the functionality and error-free operation of the website and that it is tailored to the users’ needs.   


You may have provided your contact data and your address while participating in a raffle which we offer from time to time on our website and social media. We will use your data for the purpose of conducting the raffle.

We will not forward your data to any third party unless for the distribution of prizes or for conducting the raffle.

The processing and use of your data is based on statutory provisions which justify those operations on the grounds that the processing is necessary for conducting the raffle.

If you have not given consent to a longer storage duration e.g. in the course of our customer relationship management we will store the data no longer than needed in order to fulfill the aforementioned purpose or as long as required in case any statutory retention obligation applies.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). For this purpose, a cookie is installed on your computer. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

We have activated the IP anonymization, this means Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA.

On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google.

Objection to data collection:

Besides changing your browser settings, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

Google DoubleClick

We use the Google DoubleClick function on our website in order to evaluate the use of the website and make it possible for us, Google and other advertisers who co-operate with DoubleClick to be able to provide you with user-relevant advertising. For this purpose, a cookie is installed on your computer. This cookie collects information on the advertising shown in your browser and which advertisements you click. The information generated by the cookie on your use of website will be transferred to a Google server in the US and stored there. Based on the information collected, interest-related advertisements are being displayed in your browser.

Objection to data collection:

Besides changing your browser settings, you can also permanently deactivate the DoubleClick cookie with the aid of a browser plug-in. With the plug-in, your deactivation settings for this browser are retained, even if you delete all cookies. You can obtain the browser plug-in for permanent deactivation


On our website we are using the Buy Now Button. The Buy-Now-Button is provided and controlled by  Channel Advisor. Detailed information on the functionality and data processing can be found under the following link:


At any time, you may assert the right to access your data. Additionally, provided that the respective requirements are met, you may assert the following rights:

•             Right to rectification

•             Right to erasure

•             Right to restriction of processing

•             Right to lodge a complaint with the respectively competent data protection supervisory authority

•             Right to data portability (as of May 25th 2018)


Right to object

In case of processing activities involving your personal data that are carried out on basis of a legitimate interest of Henkel, you have the right to object against such processing of your personal data at any time for reasons resulting from your specific situation. Henkel will stop that processing unless Henkel can prove important reasons for the processing which deserve protection which outweigh your interests, rights and freedoms or if the processing serves to assert, exercise or defend against legal claims.

In these cases, or if you have any other questions or wishes in connection with regard to your personal data, please send an e-mail to


Use of Social Media Plug-ins

Plug-ins (“plug-ins”) of different social media networks are embedded in our web pages. The associated services are provided by the respective companies (“providers”). These providers are:

Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). For an overview of the Facebook plug-ins and their appearance, go to:

Twitter is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). For an overview of the Twitter buttons and their appearance, go to:

Google+ and YouTube are provided by    Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA (“Google”). For an overview of the Google+ plug-ins and their appearance, go to:; for the YouTube plugins, go to:

Pinterest is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 9403, USA (“Pinterest”).  For an overview of the Pinterest plugins and their appearance go to:

To increase the protection afforded to your data when you visit our web pages, these plug-ins are implemented as “2-click buttons.” This form of integration ensures that, when accessing a page from within our website containing such plug-ins, you are not automatically connected to the providers’ servers. Only if you activate the plug-ins and thereby permit for data transmission, the browser will create a direct link to the providers’ servers. The content of the various plug-ins is then transmitted by the provider concerned directly to your browser and then displayed on your screen.

The plug-in tells the provider which of our website pages you have accessed. If, while viewing our website, you are logged into your user account with the respective provider, he is able to collate your interest, i.e. the information you are accessing, with your user account. On making use of any of the plug-in functions (e.g. clicking the “Like” button, leaving a comment),this information too will be transmitted by the browser directly to the provider for retention.

Further information on the collection and use of data by the providers and on the rights and possibilities available to you for protecting your privacy in these circumstances can be found in the providers’ data protection/privacy policies:

Data protection/privacy policy issued by Facebook:

Data protection/privacy policy issued by Twitter: Protection

Data protection/privacy policy issued by Google: Protection/

Data protection/privacy policy issued by Instagram:

Data protection/privacy policy issued by Pinterest

Instagram Giveaway - Terms & Conditions – July 2021

The terms and conditions that apply to your participation in this promotion are below. If you would like to understand how we use and handle your personal information, and your rights in relation to it in connection with this promotion, please see our Privacy Policy, located here.

1. Introduction

1.1 This document sets out the terms and conditions (“Terms”) that apply to participation in the giveaway (“Promotion”) via the Schwarzkopf LIVE UK Instagram page at @livecolourhair.

1.2 The Promoter is Henkel Limited (“Henkel”) Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RQ, the owner of the Schwarzkopf brand (the “Brand”). Any complaints regarding this Promotion should be sent to the Promoter’s address.

1.3 By entering this Promotion all entrants will be deemed to have accepted and agreed to be bound by these Terms and Conditions.

2. Participation

2.1 Entrants must be:

  • a) Aged 18 or over;
  • b) Resident in the United Kingdom or Republic of Ireland; and
  • c) A registered Instagram account holder

2.2 The starting date/time of the Promotion is 3pm BST on Tuesday 6th July 2021 and the closing date/time is 11.59pm BST Thursday 15th July 2021 (“Promotion Period”). Any entries received outside this period will not be eligible for selection.

2.3 To participate in the Promotion entrants must:

  • (a) ‘follow’ the Schwarzkopf LIVE UK Instagram page (@livecolourhair) by pressing the ‘+FOLLOW’ button from an Instagram account registered to them (“entry”). Please note, entrants must follow @livecolourhair on Instagram until the date the Promoter notifies winner to ensure that they are eligible for selection and the Promoter is able to contact them in the event they win a prize (please see paragraph 3 for further details regarding notification of winners);
  • (b) ‘like’ the Instagram post announcing the Promotion (the “Promotion Post”) on the Schwarzkopf LIVE UK Instagram page (@livecolourhair) by pressing the ‘❤’ button from an Instagram account registered to them (“entry”);
  • (c) 'comment' which shade of the LIVE Colour & Care 5min Masks you would like to try in the comment section of the Instagram post announcing the Promotion (the “Promotion Post”) on the Schwarzkopf LIVE UK Instagram page (@livecolourhair); 

Each entrant must complete all of the steps referred to above to be eligible to enter the Promotion.

2.4 Only one (1) entry per person is permitted. The Promoter reserves the right to disqualify any entrant that uses multiple accounts to enter or whose Instagram is suspended or terminated before the date the Promoter notifies the winner. Joint entries are not allowed.

2.5 No purchase of any Henkel product is necessary to enter the Promotion.

2.6 There will be 1 winner, selected at random from all eligible entries submitted during the Promotion Period.

2.7 Employees of Henkel or any related companies, and their family members, are not permitted to enter the Promotion.

2.8 The Promoter does not accept responsibility for any late, lost, misdirected, damaged, incomplete or fraudulent entries.

2.9 Each entrant promises that his/her entry and the material comprised in it is the entrant’s original work and does not infringe the rights of any third party.

2.10 The Promoter reserves the right to remove any content that is deemed by the Promoter (in its sole discretion) to be unacceptable or offensive to either the Brand or other entrants.

2.11 The Promoter reserves the right in its sole discretion to disqualify any entrant if it has reasonable grounds to believe the entrant is not eligible or has otherwise breached any of these Terms. The Promoter reserves the right, at any time, to verify the validity of entries and entrants (including entrant’s identity, age and address).

2.12 In the event that any winner is subsequently disqualified for any reason, the Promoter may decide whether a replacement winner should be selected in accordance with paragraph 3.4.

3. Prizes

3.1 The winner shall win x4 of the LIVE Colour & Care 5min Colour Boosting Mask in the shade or shades of their choice.

3.2 The prize will be subject to availability and in the event that the prize winner's chosen product/s aren’t available they will be sent the next available product.

3.3 The prize is non-transferable and non-negotiable, and dates relating to the prize may not be altered.

3.4 The draw to select the winner will take place on Friday 16th July. The winner will be selected by a random number generator. The winner will be announced on the Schwarzkopf LIVE UK Instagram page on that day in a comment posted by the Promoter against its initial post announcing the Promotion which will tag the winning entrant. By entering this Promotion, all entrants consent to their entry being tagged in the event that they are selected as the winner of the Promotion. The winner will be asked to send a private inbox message via Instagram to the Promoter’s Instagram account with their name and postal address in order to receive their prize.

3.5 In the event that contact cannot be made with a winner after 3 attempts via the method referred to in paragraph 3.4 above or within 3 days of the winner being announced, the Promoter shall select an alternative winner at random from the remaining entries. This winner will be contacted via the method referred to in paragraph 3.4 above.

3.7 There is no cash alternative and the Promoter reserves the right to substitute any prize with a prize of equivalent value in the event of circumstances outside of its control.

3.8 The winner’s name and county will be available on request by writing to the Promoter. By entering into this Promotion, each entrant grants to the Promoter the right to include his/her profile photograph in a posting on the Schwarzkopf LIVE UK Instagram page.

4. General

4.1 The Promoter’s decision is final and no correspondence on any matter concerning the Promotion will be entered into.

4.2 The Promoter may modify, suspend or terminate the Promotion or extend its closing time or date only in the event of circumstances that are outside its reasonable control.

4.3 This Promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram. The entrant understands that he or she is providing information to the Promoter and not to Instagram. Instagram shall have no liability to the entrant for the Promotion and, by entering, the entrant releases Instagram from any obligations relating thereto.

4.4 The Promoter will not be responsible for any disruption to the Promotion due to events outside of its reasonable control. The Promoter does not accept responsibility for network, device or software failures of any kind (include the availability of the Instagram service) or for any loss, injury or damage suffered through acceptance of any prizes and will not be liable for any damage, loss or disappointment suffered by any person taking part or not being able to take part in the Promotion.

4.5 The Promoter reserves the right to verify all entries including but not limited to asking for documentary evidence of an entrant’s age or address details (which must be provided within 14 days) and to refuse to award the prize or withdraw prize entitlement and/or refuse further participation in the Promotion and disqualify the relevant entrant where there are reasonable grounds to believe that there has been a breach of these terms and conditions or any instructions forming part of this Promotion’s entry requirements or otherwise where an entrant has gained unfair advantage in participating in the Promotion or won using fraudulent means.

4.6 The prize is delivered by third-party providers (Chalk PR Limited),and the Promoter shall have no liability arising out of or in connection with the acts or omissions of the third party. The Promoter shall have no liability to any person, whether arising from tort (including negligence),breach of contract or otherwise, for any loss, expense or damage whatsoever which is suffered or sustained in connection with participation in this Promotion, or in relation to acceptance or use of any of the prizes, except for any liability which cannot be excluded by law.

4.7 These Terms are governed by English law and any dispute arising out of these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

5. Privacy

5.1 As a result of an entrant’s participation in the Promotion, Henkel will collect certain personal data relating to entrants. We will process the information about you in accordance with our Privacy Policy, which is located here. By entering the Promotion, you promise that all the information provided by you is truthful and accurate.

5.2 By entering the Promotion, you acknowledge that Instagram’s privacy policy, which can be accessed at, will also apply to any personal data you submit to their platform.

6. Rights

6.1 The entrant assigns to Henkel all rights in all media and in all products generated by or resulting from the Promotion, including their entry.

6.2 By entering the Promotion, the entrant agrees to the use of their entry (including their image, likeness, opinions and any audiovisual material if contained within or submitted with the entry) in any publicity generated by or as a result of the Promotion and its use on Henkel and its brands’ websites and Instagram, Facebook, YouTube or Twitter pages at any time, but only in ways that are consistent with the Privacy Policy.