An exciting new concept from Schwarzkopf LIVE, giving you the freedom, confidence and creativity to be who you want.
In sync with the #youdoyou movement that celebrates everyone living their life in their own unique way without constraints or comparisons Schwarzkopf LIVE has joined forces with six influencers who embody the brand’s ethos. Spanning all ages and ethnicities, the inclusive campaign aims to raise awareness that experimenting and playing with colour will make you feel free, fabulous and one of a kind.
Offering a portfolio of permanent and semi-permanent shades, from banging brunettes to striking silver, whatever colour you feel reflects your personality and style LIVE has a shade to match it. Hoping to give newcomers to the colour category a nudge of confidence and encourage existing fans to keep experimenting #generationcolour is proof that no matter who you are, Schwarzkopf LIVE has the tools to help you be the best version of yourself.