LIVE colour launches #generationcolour

We’ve teamed up with six powerful women who embody the LIVE Colour ethos – be bold, be bright, be you.

    Meet #generationcolour


    An exciting new concept from Schwarzkopf LIVE, giving you the freedom, confidence and creativity to be who you want.

    In sync with the #youdoyou movement that celebrates everyone living their life in their own unique way without constraints or comparisons Schwarzkopf LIVE has joined forces with six influencers who embody the brand’s ethos. Spanning all ages and ethnicities, the inclusive campaign aims to raise awareness that experimenting and playing with colour will make you feel free, fabulous and one of a kind.

    Offering a portfolio of permanent and semi-permanent shades, from banging brunettes to striking silver, whatever colour you feel reflects your personality and style LIVE has a shade to match it. Hoping to give newcomers to the colour category a nudge of confidence and encourage existing fans to keep experimenting #generationcolour is proof that no matter who you are, Schwarzkopf LIVE has the tools to help you be the best version of yourself.

    Confidence Through colour

    Generation Colour is for anyone and everyone but for the showstopping, colour-rocking campaign it’s Charli Howard, Simone Powderly, Mickey Monroe, Charlotte Hole, Eimear Varian Barry and Irena Drezi who are flying the #generationcolour flag. With each woman bringing to the table a unique life experience, there’s not a personality, wardrobe or lifestyle Schwarzkopf LIVE doesn’t suit.

    Working alongside the women to style their fresh new colour, Schwarzkopf LIVE Ambassador Lyndell Mansfield was on hand to ensure each shot displayed their individualism and style.

    “Generation Colour is a celebration of feeling empowered inside and out, no matter what age, background, body shape or hair type you are, there has never been a better time to express yourself through colour. Everyone gets to be the best, boldest and brightest version of themselves.”

    Lyndell Mansfield