101 Cool Rose

Swatch sample of 101 Cool Rose
Expected results
Light BlondeSwatch of hair colourSwatch of expected outcome of using 101 Cool Rose
Medium BlondeSwatch of hair colourSwatch of expected outcome of using 101 Cool Rose
Dark BlondeSwatch of hair colourSwatch of expected outcome of using 101 Cool Rose

Permanent Colour

This gives a permanent shade that will last up to 28 washes, depending on your hair history.

101 Cool Rose

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  • Just arrived!
  • Permanent pastel shade
  • Lightens & colours in 1 step
  • 4 levels of lift
  • Suitable for naturally light to dark blonde hair

Pastel hair, don’t care! Take your blonde to the next level in just one step. Our 2 in 1 formula contains pre-mixed pastel pigments to give your hair a permanent cool rose pastel twist, with up to 4 levels of lift.


Top tips:

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Check the colour application range to make sure this product is suitable for your natural hair colour
  • For more info on this, please contact our Schwarzkopf Advisory Service on freephone 0800 328 9214
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage

Download our guide for step-by-step application instructions and pre-colouring advice

  • 1 tube Colour Cream
  • 1 application bottle with developer lotion
  • 1 After Treatment
  • 1 instruction leaflet
  • 1 pair of gloves

Colour Cream: Aqua · Cetearyl Alcohol · Isopropyl Myristate · Glyceryl Stearate · Ammonium Hydroxide · Decyl Oleate · Sodium Cetearyl Sulfate · Bis-Cetearyl Amodi methicone · Cocamidopropyl Betaine · Sodium Sulfite · Ammonium Sulfate · Parfum · Ascorbic Acid · Potassium Stearate · Glycerin · Sodium Chloride · Etidronic Acid · Linalool · 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate · Citronellol · Xanthan Gum · 1-Naphthol · Hexyl Salicylate · Toluene-2,5-Diamine Sulfate · 1,3-Bis-(2,4-Dia minophenoxy) Propane HCl · 4-Amino-2-Hydroxytoluene

Developer: Aqua · Hydrogen Peroxide · Isopropyl Myristate · Cetearyl Alcohol · PEG-40 Castor Oil · Ceteareth-20 · Sodium Cetearyl Sulfate · Cera Alba · Etidronic Acid · Potassium Hydroxide · Disodium Pyrophosphate · 2,6-Dicarboxypyridine 

After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Dimethicone · Prunus Armeniaca Kernel Oil · Panthenol · Niacinamide · Hydrolyzed Keratin · Paraf finum Liquidum · Guar Hydroxypropyltrimonium Chloride · Ceteareth-20 · Phenoxyethanol · Cetrimonium Chloride · Isopropyl Alcohol · Parfum · Potas sium Phosphate · Dimethiconol · Methylparaben · Benzophenone-4 · Carbomer · Potassium Hydroxide · Citronellol · Butylphenyl Methyl propional · Sodium Chloride · Limonene · Cyclomethicone · Benzyl Alcohol · Methylisothiazolinone · Acid Violet 43 · HC Blue No. 12

Reviews
Avg.
(41)
Featured
Chelsea
  • Stoke-on-Trent
  • 14
  • 1
Love this colour!! Really hope it's going to be produced more! Colour lasts a long time!
Response from Schwarzkopf LIVE: Hey Chelsea, loving the pink look - thanks very much for the feedback!
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Julie
  • Brentwood
  • 2
  • 1
Ok so i was abit scared to do this lol but its def a cool rose.Tbh i probably could've left it on longer to get it 100% to how i wanted it but myself and my Mum paniked lol..Saying all that its a lovely colour and smells lovely to.Will definatley use again and recommend it.would've quite happily left a before and after picture on this review.
Response from Schwarzkopf LIVE: Great to hear Julie! Thank you so much for your lovely review :)
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Louise
  • United Kingdom
  • 3
  • 1
Excellent colour and has lasted for 5 weeks before I feel it needs a little touch up. It does look like it goes very pink with dye on but don't panic and leave on for full time as it doesn't turn out as pink as it looks.
Response from Schwarzkopf LIVE: Thank you for your lovely review Louise! :)
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Alex
  • Reading
  • 1
  • 1
I was expecting my hair to go a baby pink candy floss colour but instead it turned out more magenta mixed with light pink. My hair was already white bleach blonde all over and I left it on for about 45 mins to an hour. It wasn’t what I was expecting but I still love the colour. I just hope it doesn’t fade as quick as other reviews say.
Response from Schwarzkopf LIVE: Hi Alex, thank you for your review! Your intense result will have been attributed to the previous bleach in your hair, the Lightener+Twist shades are recommended for naturally light blonde through to dark blonde hair colours :) Hope this helps!
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Ellie
  • Kingston Upon Hull
  • 0
  • 1
Beyond love my hair when I’ve used the cool rose dye, the tints of shades are amazing!
Response from Schwarzkopf LIVE: This is fantastic to hear Ellie! Thank you so much for taking the time to review :)
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Jordan
  • United Kingdom
  • 0
  • 1
I can not get enough of this colour it's amazing and I get so many compliments on it. In love. Had this colour since it first came out.
Response from Schwarzkopf LIVE: Thank you so much for your kind review Jordan! We hope you continue to love our Cool Rose for years to come! :)
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Latest
Sarah
  • United Kingdom
  • 5
  • 1
I've had my hair professionally coloured pink and it added in 3 washes. I used this cool rose and it lasts ages. It did start off very purple but faded to a beautiful pink. I love it!
Response from Schwarzkopf LIVE: Fab to hear Sarah, thanks for the review!
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jade
  • United Kingdom
  • 0
  • 1
love the colour but it didn't take on my roots which where only a slight darker blonde than the rest of my hair! a bit disappointed but still the rest is a lovely colour
Response from Schwarzkopf LIVE: Hi Jade, sorry to hear this! If applied to an uneven base, the result will be of an uneven colour. However if you would like any advice or help with this, please contact our Colour Advisory Team on 0800 328 9214 or at consumer.advisory@henkel.com. Many thanks for your review! :)
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Tracey
  • Cheshire
  • 2
  • 1
I have light brown hair and I had balayage bleached ends and the pink looks great over the top, not too bright and lots of different tones throughout my hair! Will be purchasing again!
Response from Schwarzkopf LIVE: Hi Tracey, thanks for the review! Happy colouring :)
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Selina
  • Newcastle upon Tyne
  • 3
  • 1
I'm in love with this colour. It leaves my hair a lovely pastel pink colour. I also like that it doesn't fade after 1 wash like a lot of hair dyes do. I would definitely recommend this to other people
Response from Schwarzkopf LIVE: Thanks so much for the review Selina!
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Mariam
  • Tallinn
  • 0
  • 1
Pink color faded very very fast and in the beginning it was purple completely. Wouldn't say it's permanent. More like semi-permanent. Girl on the right on the picture abot 1.5 weeks after coloring.
Response from Schwarzkopf LIVE: Hello Mariam, sorry to hear of your quick colour fade! This is normally attributed to an increase in your hairs porosity- make sure you're using moisture rich treatments and products specially formulated for coloured hair :) Hope this helps & thank you for your review! :)
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Nancy
  • Serbia
  • 0
  • 1
This color is great, I had to apply on top of my hair one more time, to give it a uniform shade, because I had big roots(medium brown),so they turned out ginger. I gave 4 stars, because I had problems finding the dye in the stores, and I needed 3 boxes for the first time! :P
Response from Schwarzkopf LIVE: Hi Nancy, thank you for taking the time to review! :)
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Charlette
  • Peterborough
  • 0
  • 1
Brought this to do my hair for a wedding after spending time and money too get my hair WHITE blonde this rose colour has turned my hair bright orange. Having too get family too go by a dark dye so I don't look like a complete moron walking the streets. Devastated.
Response from Schwarzkopf LIVE: Hello Charlette, we're sorry to hear of this and can certainly appreciate the frustration caused. We recommend you speak to our Colour Advisory Team for help with this- they can be reached on 0800 328 9214 or at consumer.advisory@henkel.com. Thank you.
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Summer
  • Kent
  • 0
  • 1
Love this colour it came out better then I thought it would!!!!
Response from Schwarzkopf LIVE: Thank you for your lovely review Summer! :)
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Eleanor
  • United Kingdom
  • 0
  • 1
First time I've used this colour, I have quite long hair and just dyed the ends. My natural hair is dark blonde so I used the Platinum lightener first (00A) and waited a couple of weeks before applying the Cool Rose. The result was really subtle but nice and I was quite please with it- it has faded though (even before I washed it for the first time!) but this might have something to do with the lightener I used. Really it's only suitable if you have super blonde hair naturally. The colour won't over-ride your natural tones like other permanent colours, so be careful- if you have red undertones you will get a more peachy tone. It's a cool colour and the only permanent one on the market in a pinky shade so overall I'm happy but might have to reapply sooner than I thought!
Response from Schwarzkopf LIVE: Hi Eleanor! The Cool Rose is designed to be used on Naturally light blonde-dark blonde hair colours- we assume it will fade out quickly due to the lightener previous used. However, you can top up any pastel shade by using the Ultra Brights or Pastel range :) As these are semi-permanent, they won't affect the condition of your hair while colouring. Hope this helps, and thank you for your review :)
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kirsty
  • durham
  • 0
  • 1
only lasted one week and has lost colour and didnt colour all off hair
Response from Schwarzkopf LIVE: Hey Kirsty, we're sorry to hear of your quick colour fade! For best help and advice with this, contact our Colour Advisory Team, who will be happy to help you :) They can be reached on 0800 328 9214 or at consumer.advisory@henkel.com. Thank you for taking the time to review :)
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Heather
  • North Somerset
  • 1
  • 1
Love this colour, this is the first time I've used it and I'm so pleased with it. Fingers crossed it lasts more than a couple of washes!
Response from Schwarzkopf LIVE: Wonderful to hear, Heather - thanks for sharing!
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Samantha
  • West Yorkshire
  • 0
  • 1
I love this colour and have been using it for a good 6 months now, very disappointed to find most places now not stocking it, has production of this colour stopped?
Response from Schwarzkopf LIVE: Hi Samantha, our LIVE Cool Rose is still in production and can be found in major retailers such as Tesco, Boots, Superdrug and Wilko, as well as online. Be sure to check stock with your local retailer beforehand. Thanks.
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Cristina
  • Ballymena, North Ireland
  • 0
  • 1
Wonderful shade, gorgeous colour! First time when I'm used it and I'm so in love with the colour and my hair!! ❤️
Response from Schwarzkopf LIVE: Lovely to hear that, Cristina!
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Kirby
  • Birmingham
  • 0
  • 1
Love the colour, looked exactly like the model on the box & lasted ages.
Response from Schwarzkopf LIVE: Great to hear, thanks for the review!
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Rachel
  • Blackpool
  • 0
  • 1
Loving my pink hair, doesn't stay for long but looks excellent for a week or two.
Response from Schwarzkopf LIVE: Thanks for the review, Rachel!
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Johanna
  • Finland
  • 0
  • 1
I have a naturally blonde, very fine, "glass-like" hair, and unfortunately the color faded from my hair after about 5 washes. Loved the pink tint though, sadly I couldn't enjoy it longer.
Response from Schwarzkopf LIVE: Hi Johanna, colour longevity can vary from person-to-person, but you can help colour last by using shampoos and conditioners specially designed for coloured hair and not over-washing your hair. Thanks for the review.
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Lauri
  • Newcastle upon tyne
  • 0
  • 1
Love this colour wanted a change from just bring blonde! Never had so many compliments about my hair! I LOVE it!!!
Response from Schwarzkopf LIVE: So great to hear, Lauri - thanks for the review!
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Chloe
  • Cheshire
  • 0
  • 1
I was happy with the dye when I first applied but after just one wash it had faded dramatically and had left my hair with an orange ting to it I am very disappointed with this product
Response from Schwarzkopf LIVE: Hi Chloe! Colour fading is normally attributed to porous/dry hair, so to help combat this and to lock in the colour, make sure you're using moisture rich treatments and shampoo/conditioner specially formulated for coloured hair. Hope this helps :)
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Candice
  • Southampton
  • 3
  • 1
I've been using the bright pink live for a while as a pastel shade but always have to pre lighten my roots before doing colour. I gave this a go straight over my natural mid brown roots and has blended beautifunlly! Hoping the colour will last as it's my favourite so far!
Response from Schwarzkopf LIVE: Great to hear that Candice, thanks for your review!
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marie
  • uk
  • 1
  • 1
mine turned out orange...how do i fix it?
Response from Schwarzkopf LIVE: Hi Marie, we're concerned and sorry to hear this! We'd really like to help you with this issue, so when you can, please contact our Colour Advisory Team on Freephone 0800 328 9214 or at consumer.advisory@henkel.com. Thank you :)
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Megan
  • United kingdom
  • 2
  • 1
The color stuck to my roots only but lovely color if it had of stuck to the rest
Response from Schwarzkopf LIVE: Hey Megan, thank you for taking the time to review! The Lightener+Twist shades are recommended for use on natural hair only, previously lightened/bleached/colour stripped hair will affect the results. For any further advice on this, get in contact with our Colour Advisory Team on 0800 328 9214 or at consumer.advisory@henkel.com. Thank you :)
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Catie
  • North Wales
  • 0
  • 1
Love the colour, although my hair was dark blonde ombré it has given a subtle hint of pink. Intensity is fading within a few seeks though so may need to top it up to re-intensify the colour.
Response from Schwarzkopf LIVE: Thanks for your review Catie!
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Kayleigh
  • Ripley derbyshire
  • 1
  • 1
Did mine last night and I'm pleased with it. I've gone from bleach blonde so it's made it a little darker like a candyfloss pick but I still love the colour and will be using again
Thanks
Response from Schwarzkopf LIVE: Lovely shade Kayleigh, thanks for taking the time to review!
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Latest
Kayleigh
  • Ripley derbyshire
  • 1
  • 1
Did mine last night from bleach blonde and I love the colour more darker than expected so it's made it like a candyfloss pink but I still love it and it covered really well.
Will be using again
Response from Schwarzkopf LIVE: Beautiful colour Kayleigh! Thanks for sharing your review :)
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Latest
Vicki
  • Essex
  • 1
  • 1
Put this on bleach blonde hair and it's turned out more of a candy floss pink but I still like it ! Probably will fade out with more washes but all in all very nice !
Response from Schwarzkopf LIVE: Thanks a lot for leaving your review Vicki! The Lightener + Twist shades are designed for best results on natural blonde hair so can give unexpected results on bleached hair - glad you still like the colour :-)
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Dana
  • Hull
  • 2
  • 1
Great colour took amazing to the top of my hair, didnt take so well in thr middle and should stock in more stores as i had to use the lilca on my ends as the store only had one of both
Response from Schwarzkopf LIVE: Thanks for taking the time to review Dana!
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Nicky
  • Bourne
  • 0
  • 1
I love this colour is beautiful and lasts
Response from Schwarzkopf LIVE: Thanks so much for the review Nicky!
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Ellie
  • Cardiff n
  • 0
  • 1
Lovely colour but after 2 washes it was out!!! I used two boxes to get an ombré effect with my blonde hair...
Really disappointed how quick it came out.
Response from Schwarzkopf LIVE: Hi Ellie, we're sorry to hear the colour washed out faster than expected. This can occur for a number of reasons and we'd love to find out a bit more about your hair type/history to help you further. If you'd like to, please contact our Advisory team on 0800 328 9214 and an advisor will be happy to help.
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Keely
  • Kent
  • 0
  • 1
Absolutely love this colour! Dyed my light blonde hair, and loved the result! Followed the instructions to the letter, but unfortunately after about a week the colour had faded dramatically. Two weeks later, and I'm pretty much back to my natural colour- slightly disappointing for a 'permenant' hair dye.
Response from Schwarzkopf LIVE: We're happy to hear you loved the colour result Keely but sorry to hear you had a quick colour fade. Fast colour fading can occur for various reasons and if you'd like to discuss this in more detail, do give our Advisory team a call on 0800 328 9214 and an advisor will be happy to give you some personalised advice.
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lucy
  • middlesbrough
  • 1
  • 1
I have used many of your colours but this by far is my fav. subtle but bueatiful!
Response from Schwarzkopf LIVE: Happy to hear it Lucy, thanks for your review!
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theresa
  • Bexhill on Sea East Sussex
  • 2
  • 1
I was bored of being light blonde, so I took the leap and used this colour. I was afraid of it going bright pink, and as I'm an older lady I thought I didn't want it to be too radical, I only left it on for 10 minutes, as my hair was very porous, especially on the ends. I figured even if it didn't come out very pink, it was better than being shocking pink! I'm so happy with the result... it's a lovely gentle pastel shade, as the box says, and just as gentle as I wanted it. Its very flattering on older faces, than my normal ash blonde, I feel I've achieved a new look with out it being to drastic. This is the first time a home colouring box shade came out exactly as the box shows. Thank you so much
Response from Schwarzkopf LIVE: Hi Theresa, thanks so much for the lovely review, we're so pleased you love the shade!
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Shannon
  • Northern Ireland
  • 0
  • 1
Got my hairdresser to dye my hair pink, coat me a fortune and didn't even turn out the colour I wanted and only lasted a week. A friend recommended this to me and I've never been happier using a homedye in my life, get sooooooo many compliments about my hair and the colour stays in for so long. So in love with it!
Response from Schwarzkopf LIVE: Hey Shannon - so great to hear your lovely feedback!
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Samantha
  • Northern Ireland
  • 0
  • 1
Obsessed with this colour right now! First dye I've used and my hair has actually turned out perfect! Thanks so much for making this colour! Love love love!
Response from Schwarzkopf LIVE: Thanks for the amazing feedback - so glad to hear you love the shade!
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Charlene
  • Middlesbrough
  • 0
  • 1
I love my hair would recommend it to any one
Response from Schwarzkopf LIVE: Wonderful to hear that Charlene, thanks a lot!
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Poppy
  • UK
  • 2
  • 1
The dye didn't develop into any colour. I followed the instructions completely and my hair doesn't look any different. I have highlights which I applied it onto so I don't understand what went wrong there.
Response from Schwarzkopf LIVE: Hi Poppy, thanks for your review and sorry the colour didn't take. The Lightener + Twist shades are designed for best results on various shades of natural blonde hair. As you applied to highlighted hair this can cause unexpected colour results/colour not to take. We'd love to help you further so if you'd like to, do give our advisory team a call on 0800 328 9214.
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