104 Cool Lilac

Swatch sample of 104 Cool Lilac
Expected results
Light Blonde Swatch of hair colour Swatch of expected outcome of using 104 Cool Lilac
Medium Blonde Swatch of hair colour Swatch of expected outcome of using 104 Cool Lilac
Dark Blonde Swatch of hair colour Swatch of expected outcome of using 104 Cool Lilac
Permanent Colour

This gives a permanent shade that will last up to 28 washes, depending on your hair history.

104 Cool Lilac

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  • Just landed! 
  • Permanent pastel shade
  • Lightens & colours in 1 step
  • 4 levels of lift
  • Suitable for naturally light to dark blonde hair

In a daze of lilac haze! With our 2 in 1 formula that contains pastel pigments, your blonde is lifted by up to 4 levels, whilst adding a soft pastel touch at the same time!


Top tips:

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Check the colour application range to make sure this product is suitable for your natural hair colour
  • For more info on this, please contact our Schwarzkopf Advisory Service on freephone 0800 328 9214
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage

Download our guide for step-by-step application instructions and pre-colouring advice

  • 1 tube Colour Cream
  • 1 application bottle with developer lotion
  • 1 After Treatment
  • 1 instruction leaflet
  • 1 pair of gloves

Colour Cream: Aqua · Cetearyl Alcohol · Isopropyl Myristate · Glyceryl Stearate · Ammonium Hydroxide · Decyl Oleate · Sodium Cetearyl Sulfate · Bis-Cetearyl Amodi methicone · Cocamidopropyl Betaine · Sodium Sulfite · Ammonium Sulfate · Parfum · AscorbicAcid·PotassiumStearate·Glycerin·SodiumChloride·PotassiumHydroxide·2083109 Etidronic Acid · Linalool · Toluene-2,5-Diamine Sulfate · 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate · Citronellol · Xanthan Gum · 2-Methylresorcinol · Hexyl Salicylate · Resorcinol · 2,4-Diaminophenoxyethanol HCl · 4-Amino-m-Cresol · m-Aminophenol · 1,3-Bis-(2,4-Diaminophenoxy) Propane HCl

Developer: Aqua · Hydrogen Peroxide · Isopropyl Myristate · Cetearyl Alcohol · PEG-40 Castor Oil · Ceteareth-20 · Sodium Cetearyl Sulfate · Cera Alba · Etidronic Acid · Potassium Hydroxide · Disodium Pyrophosphate · 2,6-Dicarboxypyridine 

After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Dimethicone · Prunus Armeniaca Kernel Oil · Panthenol · Niacinamide · Hydrolyzed Keratin · Paraf finum Liquidum · Guar Hydroxypropyltrimonium Chloride · Ceteareth-20 · Phenoxyethanol · Cetrimonium Chloride · Isopropyl Alcohol · Parfum · Potas sium Phosphate · Dimethiconol · Methylparaben · Benzophenone-4 · Carbomer · Potassium Hydroxide · Citronellol · Butylphenyl Methyl propional · Sodium Chloride · Limonene · Cyclomethicone · Benzyl Alcohol · Methylisothiazolinone · Acid Violet 43 · HC Blue No. 12

Reviews
Avg.
(36)
Featured
Rosie
  • Essex
  • 7
  • 1
Loved this product. Worked really well on my pre-lightened hair! I left it on for the maximum time and whilst developing I used my hair dryer for half of the time on a high slow heat and also massaged small sections at a time with two fingers and a thumb from top to bottom to make sure the colour ran through evenly. Would use again.
Response from Schwarzkopf LIVE: Great colour Rosie! Thanks for taking the time to share your before/after and your review!
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Featured Latest
Vicki
  • Surrey
  • 6
  • 1
I was really worried that this was turning my mixture of brown and dirty blonde dyed and highlighted hair to ginger... I hated my previous hair... It was "mum" hair. Once dry... I was amazingly relieved with this product and very happy! I had a minor overall lift that gave me an overall icey ash light brown and blonde finish with a slight light pink tint. A real overall refresh from my previous colour!! Happy happy :-)
Response from Schwarzkopf LIVE: Great to hear that Vicki, thank you for taking the time out to review!
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Catherine
  • Swansea
  • 0
  • 1
Love the colour, but finding that the lilac is fading very quickly despite me using colour protect shampoo.
Response from Schwarzkopf LIVE: Hi Catherine, thanks for the review. Colour longevity can vary according to individual hair type/history, to help colours last we'd recommend not washing hair too frequently and using products specifically designed for coloured hair. Thanks!
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Traci
  • UK
  • 0
  • 1
Didn't really go "lilac" on my pre-lightened hair, it went more "pink". Faded to a really nice pastel pink after a few washes and then disappeared completely, leaving a nice cool white behind. Not bad, but NOT lilac!
Response from Schwarzkopf LIVE: Hi Traci, our Cool Lilac shade is designed to be used on naturally light blonde through to dark blonde hair and will give unexpected colour results if applied to pre-lightened hair. If you'd like some more advice on this, do contact our Schwarzkopf Advisory Service on Freephone 0800 328 9214 and an advisor will be able to assist further. Thanks.
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Hayley Milner
  • Hereford UK
  • 0
  • 1
I wasn't entirely happy as it only dyed some of hair other than that I loved the colour.
Response from Schwarzkopf LIVE: Hi Hayley, sorry to hear that. As with most colourants, results can be affected by individual factors such as hair type/history. If you'd like some more advice on this do contact our Schwarzkopf Advisory Service on Freephone 0800 328 9214 and an advisor will be able to assist further. Thanks.
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Jill Walton
  • United Kingdom
  • 0
  • 1
Love the colour when it was first done but then washed out :(
Response from Schwarzkopf LIVE: Hi Jill, sorry to hear that. To improve colour longevity, we'd recommend using shampoos and conditioners specially designed for coloured hair, as well as not over-washing your hair. If you need some more advice on this, do contact our Schwarzkopf Advisory Service on Freephone 0800 328 9214. Thanks.
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Georgina S Dotchin
  • United Kingdom
  • 0
  • 1
I don't have a "before" photo, but my hair was blonde dip dye (bottom bleached quite recently, with little/no yellow - it was pretty white when i started) and this is my "after" result. My roots were my natural colour before dying, and I applied to dye all over.

I left the dye on for aprox 40 minutes (I was too impatient to wait the last 5 minutes!).
The bottom (previously bleached) sections went a very nice cool purple, whilst my roots have stayed almost the same colour. If anything, i would say that my roots have gone slightly orange. I don't mind though.
My hair feels super soft and healthy after using the dye. Very happy :)
Response from Schwarzkopf LIVE: Thanks for the review, Georgina!
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Sophie
  • Newcastle
  • 0
  • 1
This dye went SUPER pink when it was on (i have bleach blonde hair which could be why if theyre meant for natural blondes) so it lifted a lot! still came out nice though even if it was pink, and after a couple washes ( and some pruple shampoo) it did fade to a ncie lilacy but unfortunately hasnt lasted long... im a week down the line and its almost all gone. Again, probably my hair, but if yours is bleached i think its more likely to go pink than lilac as the box shows. Still nice (mind it touched my dark roots and turned them kinda orange)
Response from Schwarzkopf LIVE: Hi Sophie, thanks for the review. You're right in thinking that your pre-lightened hair would have affected the final colour as this shade is designed to be used on natural blonde hair. You can always perform a strand test to ensure you're happy with the colour results before colouring. Thanks.
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Nicola
  • Liverpool
  • 0
  • 1
Application over previous lightened blonde as I was red live real red. Very happy with results. I had researched so I knew it was going to be slightly pinky I used 3 boxes
Response from Schwarzkopf LIVE: Thanks for the review, Nicola!
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Roxanne
  • Fleetwood
  • 0
  • 1
I loved this hair colour and will continue to use but atm I'm finding it very hard to get hold of so if you want to try this buy it as soon as you see it love love love it picture I added doesn't do colour any justice tbh
Response from Schwarzkopf LIVE: Thanks so much for the review, Roxanne!
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Emma rosa
  • Chesterfield
  • 0
  • 1
I had very light white blonde hair and i brought this to tone it down abit,
I love how it turned out like a lilac pink and it looks great i have missed a few spots because i was rushing so will be buying more but for me its a 5 star
Response from Schwarzkopf LIVE: Thanks very much for your review, Emma!
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Clair
  • Hampshire
  • 0
  • 1
Fab colour. I wish you did it without the bleach in as well, so I could refresh the colour without the damage.
Response from Schwarzkopf LIVE: Thanks for the review Clair. If you want to refresh the colour, you could try using our LIVE Purple Punk shade mixed with some of the in-pack conditioner to create a similar pastel shade - as it's semi-permanent it can be applied whenever a colour top-up is needed. Thanks!
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Lauren
  • United Kingdom
  • 0
  • 1
My hair went a nice pinky colour in some places but the areas that are my natural colour (darker blonde) went a gingery colour. It's definitely not lilac. I think you'd only achieve the colour on box if your hair was white blonde beforehand.
Response from Schwarzkopf LIVE: Hi Lauren, thanks for your review. As with most colourants, results can vary according to individual hair type/history, we'd like to find out some more about your experience, so do contact our Schwarzkopf Advisory Service on Freephone 0800 328 9214 when convenient. Thanks.
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Lesley Turner
  • United States
  • 0
  • 1
Fairly straight-forward process. Application would be easier if the dye had some colour in it so you can see any patches missed. It was also fairly thick so squeezing it out of the bottle wasn't easy and working it into and through dry hair was fairly labour intensive. I have shoulder length hair so it took about an hour. I could see the colour developing and was worried that it was going to come out bright pink but I was pleased with the results when I rinsed everything out. But it's definitely more pink than lilac. But it came out a nice muted pink with silvery ends so it really shimmered. Pretty colour. But I noticed that hair styling products and spray did lighten it over the course of a week. And then first time I washed it a lot of the pink came out. Now I'm left with an ashy blonde. So if you're looking for no commitment this is a good bet. I would use it again, but I know now that no way is this a semi permanent product because the colour changed after one wash.
Response from Schwarzkopf LIVE: Hi Lesley, thanks for the review. Colour longevity can vary from person-to-person according to their individual hair type/history. We'd recommend using shampoos/conditioners specially designed for use on coloured hair, and not over-washing your hair. Hope this helps.
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Cheryl
  • Cheshire
  • 0
  • 1
Wanted to go the colour on the box but I have gone very pink .looks nice but to bold for me really good product would use again but not this shade .
Response from Schwarzkopf LIVE: Thanks for your review, Cheryl!
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Rachel
  • Worcester
  • 0
  • 1
I was sceptical about using this hair dye as it was for blonde hair and I already had a silver look! I took the risk and it came out a really nice shade, a little more pink than expected but I loved it! The only thing, which is my own fault, is that I got it on my roots, which is quite a brown colour, it then lifted a few patches, but even so, love it!
Response from Schwarzkopf LIVE: Fab to hear that Rachel, thanks for stopping by and leaving your review :-)
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Sam
  • United Kingdom
  • 0
  • 1
If i put this colour straight onto my med/light brown hair will it take? I dont really want to bleach it first. Thanks in advance
Response from Schwarzkopf LIVE: Hi Sam, this shade is designed to be used on naturally light blonde through to dark blonde hair, so may give unexpected colour results if applied to hair outside of this range. If you'd like some more advice on this, do contact our Schwarzkopf Advisory Service on Freephone 0800 328 9214. Thanks.
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Rosie
  • Essex
  • 0
  • 1
Loved this product, worked fab on my pre-lightened hair. As it was developing I massaged small sections of hair with two fingers and a thumb, through to the ends, to make sure all was covered, I also used my hairdryer for half the developing time, and left for the maximum time stated. Really pleased!
Response from Schwarzkopf LIVE: Thanks very much for the review, Rosie!
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Shirley
  • Manchester
  • 0
  • 1
I'm thinking of using this colour on my coloured blonde hair but I have hair extensions will it work on them
Response from Schwarzkopf LIVE: Hi Shirley, thanks for getting in touch. As it is difficult to know the history of any hair extensions (whether they have been coloured previously, chemically cleaned, natural or synthetic etc.) it is difficult to predict the outcome of any colour on hair extensions. You can always perform a strand test to see how the colour takes. Do contact our Schwarzkopf Advisory Service on Freephone 0800 328 9214 if you'd like some more advice on this. Thanks.
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Latest
Laura
  • West Sussex
  • 2
  • 1
I used this hair dye today and it's come out exactly how I wanted! I have light brown hair naturally but have always had it highlighted so I put it over the bleach. It's covered my roots so well and has lightened it and given it a lovely slight lilac tint which is what I wanted! Would recommend!
Response from Schwarzkopf LIVE: Thanks for taking the time to review Laura!
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Sharon
  • United Kingdom
  • 0
  • 1
Definitely more pink than violet,but not an even tone all over ,its okish but will probably dye it again soon
Response from Schwarzkopf LIVE: Hi Sharon, we're sorry to hear that you didn't get the results you were expecting. We'd love to help you further with this so if you'd like to, please call our Schwarzkopf Advisory team on 0800 328 9214 and an advisor will be happy to help.
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Sam
  • Uk
  • 1
  • 1
Really dissapointed came out bright purple not the subtle tone I wanted. Not an even colour really upset with the results.
Response from Schwarzkopf LIVE: Hi Sam, we're sorry to hear that you didn't get the results you were expecting. The Lightener + Twist range is designed for use on naturally blonde hair so results can vary if used outside this application range. We'd really like to help you further so if you'd like to, please contact our Advisory team on 0800 328 9214 and an advisor will follow up with you.
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Donna
  • Ireland
  • 0
  • 1
I LOVED the colour that turned out. But it only lasted 1 wash. I was gutted after the first wash to see that there absolutely was no hint of lilac colour left
Response from Schwarzkopf LIVE: Hi Donna, we're sorry to hear you had faster than expected colour fading. Colour fading can occur for a number of reasons and is often dependent on individual hair type/history - if you'd like some advice on this, please feel free to give our Advisory team a call on 1800 535 634
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Georgia burton
  • Sunderland
  • 0
  • 1
This colour came out pink in my hair not lilac. Although the colour is still nice it's not the colour I was going for. Was a bit gutted when I seen the colour as I was expecting it to be a tint of lilac, but the pink colour is still nice.

Response from Schwarzkopf LIVE: We're sorry to hear that you didn't get the colour result you were expecting Georgia. We'd love to help you further with this so if you'd like to, please call our Advisory Team on 0800 328 9214 and an advisor will be happy to discuss this in more detail.
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Sydney
  • Perth
  • 0
  • 1
I really loved this colour!!! Really makes my blue eyes pop and is a rose gold tone at the top and tones into a nice lilac purple towards the lengths of my hair, very very please with the results and will continue my use with this product :) thankyou very much, made my hair dreams come true!
Response from Schwarzkopf LIVE: So great to hear it Sydney, thanks very much for the review!
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Jojo
  • Yorkshire
  • 0
  • 1
This turned most of my hair pinkish it looks more like the cool rose, still a nice colour but wanted it cool lilac not cool rose
Response from Schwarzkopf LIVE: Hi Jojo, thanks for taking the time to review. The LIVE Lightener + Twist shades are designed to be used on hair that is naturally blonde so may give unexpected results if used outside of this application range. If you'd like to discuss your results further, please contact our Advisory team on 0800 328 9214 and our colour experts will be happy to help :-)
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Jackie
  • Manchester
  • 0
  • 1
My hair turn pink instead of Lila although I bleached before to remove all colour. This is how I look with mutitones in my hair.
Response from Schwarzkopf LIVE: Hey Jackie, thanks for the review! The LIVE Lightener + Twist range is designed for best results on naturally blonde hair so application on bleached hair can cause unexpected results. If you'd like to discuss this further please contact our Advisory team on 0800 328 9214. Thank you!
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Laura
  • East Anglia
  • 0
  • 1
Colour has come out very patchy and more pink towards the front & fringe, even though the back underneath was done first. No real colour change there, and very disappointed with the outcome. Will have to buy another colour to put over the top of this. Such a shame, as I had very high hopes for this one.
Response from Schwarzkopf LIVE: Hi Laura, we're sorry to hear that you didn't get the coverage/result you were expecting. There are a number of factors that can affect a colour result and we'd really like to help you further so if you'd like, please call our Advisory team on 0800 328 9214 and an advisor will be happy to discuss. Thanks.
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Maddie Cummings
  • Newcastle
  • 0
  • 1
So unimpressed!! Used this dye last week and whilst it wasn't the colour I thought it would be, I LOVED it, it was such a nice platinum blonde with a pink/purple tint, however after 1 wash it has completely faded?! You can barely even tell I've died it. I have really light blonde hair anyway so didnt think there would be any problem with the colour taking, but my hair is extremely thick so I used two packs of hair dye and left it on for quite a while. Would have been a 5 star review if the colour had stayed!!! What a waste of money!
Response from Schwarzkopf LIVE: Hi Maddie, we're really sorry to hear you had a problem with colour fading. This can be caused by a number of factors and can vary from individual to individual. For the best personalised advice on this, we'd recommend contacting our Advisory team on Freephone 0800 328 9214 and our colour experts will be happy to help you further. Thank you.
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Jenna cochrane
  • Stirling
  • 3
  • 1
It doesn't go anything like what it says but I still love the colour. It's pink not Lilic.
Response from Schwarzkopf LIVE: Hi Jenna, thanks so much for the review! We're glad to hear you're loving the colour but sorry it's not quite what you expected. If you'd like to discuss this further, do give our Advisory team a call on 0800 328 9214. Thanks!
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Polly
  • Wales
  • 4
  • 1
My lightened hair had become really 'brassy yellow' the lilac really toned my hair down. The result...a very cool highlighted lilac ash blonde, and no roots! Not a drastic change, but enough to make people notice. Very happy with pastel results.
Response from Schwarzkopf LIVE: Lovely to hear the feedback, Polly!
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Michelle
  • Teesside
  • 0
  • 1
I used this on my hair last night it has taken lovely to thr ends, but my roots are like a golden colour, should I put the rose colour, on top of this to make it look better .
Response from Schwarzkopf LIVE: Hey Michelle, thanks for the review! We wouldn’t recommend reapplying another permanent shade immediately over the top, but if you give our Advisory team a call on 0800 328 9214 they’ll be able to help you further to even out your colour.
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Brydie Lott.
  • UK
  • 0
  • 1
This colour came out pink in my hair, doesn't look anything like the cool lilac shown on the box. I'm
Not sure why as I followed the instructions to the letter, and my hair was a light blonde shade, as shown on the box. Now I've got blonde mixed with pink :(
Response from Schwarzkopf LIVE: Hi Brydie, sorry to hear you didn't get the colour you expected. This range is designed for best results on natural blonde hair so if your hair was pre-lightened, this may explain the unexpected result. Either way, we'd love to discuss this further with you and help you get the right results, so if you'd like to, do give our Advisory team a ring on 0800 328 9214 and an advisor will be happy to help.
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Susanna
  • Vantaa
  • 1
  • 1
My hair was Platinum blonde, with shades of silver and lavender, this color turned my hair much darker and almost pinkish.. Never trying again..
Response from Schwarzkopf LIVE: Hi Susanna, thanks for your feedback. The Lightener + Twist shades are designed to deliver the best results on various shades of natural blonde hair. If applied to platinum blonde, the results can be more or less intense than expected. We'd love to help you further so if you'd like to, please give our advisory team a call on 0800 328 9214. Thank you.
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Kirsten
  • Scotland
  • 0
  • 1
Impressed by this dye although it's more pink than lilac. Hoping it will die down within a few washes!
Response from Schwarzkopf LIVE: Hey Kirsten - thanks a bunch for the feedback!
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Remi-mae elliott
  • Leicester
  • 1
  • 1
If I'm honest this colour is awful I used it on my already blonde hair and it went a horrible pink
Response from Schwarzkopf LIVE: Hi Remi-Mae, thanks for your feedback and we're sorry that you didn't get the results you were expecting. The Lightener + Twist shades are designed to be used on various shades of natural blonde hair so if your hair was pre-lightened (bleached) this can affect the results. If you'd like to discuss this further, please call our advisory team on 0800 328 9214 and an advisor will be happy to help.
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