088 Urban Brown

Swatch sample of 088 Urban Brown
Expected results
Light BrownSwatch of hair colourSwatch of expected outcome of using 088 Urban Brown
Medium BrownSwatch of hair colourSwatch of expected outcome of using 088 Urban Brown
Dark BrownSwatch of hair colourSwatch of expected outcome of using 088 Urban Brown

Permanent Colour

This gives a permanent shade that will last up to 28 washes, depending on your hair history.

088 Urban Brown

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  • Maximum colour depth & radiance
  • Built-in Vibrancy Serum with vitamins & oils
  • Stunning shine
  • Suitable for up to 70% grey hair

Time to make it shine! Subtle undertones of gold and copper enriched with a built-in Vibrancy Serum make this one for the boldest of brunettes!

Sneak a peek of this shade in action right here

Top tips:

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Check the colour application range to make sure this product is suitable for your natural hair colour
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • LIVE Intense Colour should be applied to clean, dry hair

Download our guide for step-by-step application instructions and pre-colouring advice

  • 1 tube of Colour Cream
  • 1 application bottle with developer lotion
  • 1 After Treatment
  • 1 instruction leaflet
  • 1 pair of gloves

Colour Cream: Aqua · Cetearyl Alcohol · Ammonium Hydroxide · Glyceryl Stearate · Ceteareth-20 · Octyldodecanol · Sodium Laureth Sulfate · Toluene-2,5-Diamine Sulfate · Sodium Cetearyl Sulfate · Serine · Prunus Armeniaca Kernel Oil · Parfum · Oleic Acid · Ethanolamine · Potassium Stearate · Glycerin · Sodium Sulfite · 2-Methylresorcinol · Tetrasodium EDTA · Carbomer · 4-Chlororesorcinol · Resorcinol · 2-Amino-3- Hydroxypyridine · Potassium Hydroxide · Linoleamidopropyl PG-Dimonium Chloride Phosphate · 2-Amino-6-Chloro-4-Nitrophenol · Propylene Glycol · Sodium Sulfate · Benzoic Acid

Developer: Aqua · Hydrogen Peroxide · Cetearyl Alcohol · PEG-40 Castor Oil · Disodium Pyrophosphate · Sodium Cetearyl Sulfate · Disodium EDTA · Sodium Benzoate · Phosphoric Acid

After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Prunus Arme niaca Kernel Oil · Litchi Chinensis Fruit Extract · Morinda Citrifolia Fruit Extract · Panthe nol · Hydrolyzed Keratin · Isopropyl Myristate · Citric Acid · Phenoxyethanol · Stearamidopropyl Dimethylamine · Isopropyl Alcohol · Glyceryl Stearate · Parfum · Sodium Methylparaben · Propylene Glycol · Polyquaternium-37 · Glyc erin · Dicaprylyl Carbonate · Butylphenyl Methylpropional · Limonene · Linalool · Hexyl Cinnamal · Lauryl Glucoside · Potassium Sorbate

  • Yorkshire
  • 0
  • 1
I love this colour. Lovely subtle coppery undertones that give your hair depth and vibrancy. Covers the grey well too!
Response from Schwarzkopf LIVE: Glad to hear this! Thank you for taking the time to review :)
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  • Bristol
  • 3
  • 1
Do not put this over bleached hair that was previously dark brown, unless you want to go a copper henna colour that won't budge!
Wanting to go a lighter brown from dark, I mixed the dye and the colour in the bottle turned out to be BRIGHT orange(but didn't think much of that as alot of dyes can look a different colour in the bottle than how it will colour hair)stupidly I put it on slightly orange bleached hair and was left with a head that glowed bright henna orange!When I tried to cover it,after 4 dark brown box dye jobs later along with an expensive toner supposed to neutralise shades 2-4,I was panicking because none of them had taken to my hair,I was still left with a bright glowing orange head,and my brothers wedding to have to attend the following day!Had to resort to putting black dye over it which covered the orange,but left looking gothic at the wedding! Lesson learnt?ALWAYS DO A STRAND TEST IF YOUR HAIR IS ALREADY COLOURED! These colours must really mean for natural hair only!
Response from Schwarzkopf LIVE: Oh no!
The Urban Brown shade is recommended for use on naturally Light Brown through to naturally Dark Brown hair colours. Bleached hair is far too light for this shade to take as designed :(
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  • Brighton
  • 1
  • 1
I had very patchy light brown, blonde, ginger hair from using a colour remover. I used two boxes of this on my shoulder length hair and the colour has come out beautiful! Completely even and a wonderful rich brown chocolate colour. I love it!
Response from Schwarzkopf LIVE: Thank you! We hope you'll continue to love our Urban Brown shade for years to come <3
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  • Scotland
  • 1
  • 1
This is the first time I have ever found a hair product that has given me the result I was looking for. I had spent ages looking for a colouring product that would give me a nice brunette shade which had a warm copper tone to it.
So after using many other branded hair colours and never really getting the result I was looking for I decided to try Live hair colour 088 Urban Brown and I love it! It has given me the nice warm brunette colour I was hoping for first time and the copper tone to it is gorgeous, plus it was really easy to apply even with me having to use 2 packs as I have long thick hair.
This product left my hair so soft and shiny. I love it! and will defiantly be using it in the future.
Response from Schwarzkopf LIVE: Thank you for your brilliant review Stephanie, it's much appreciated :)
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  • North west
  • 0
  • 1
Not impressed. Used this range before so thought there would be no issue with this shade. It is however dull and not at all what was expected. Off find a cover colour to hopefully brighten it and get some shine back
Response from Schwarzkopf LIVE: Sorry to hear that Lucy! For the best help and advice with our colourants, please contact our Colour Team on 0800 328 9214 or at consumer.advisory@henkel.com. Thank you.
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  • West Midlands
  • 0
  • 1
Absolutely love this colour! More of a copper brown. So if your looking for darker colour you may not like it. Will purchase again
Response from Schwarzkopf LIVE: The Urban Brown does indeed contain a copper pigment :) Thank you for your review! x
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  • england
  • 0
  • 1
not too impressed. dyed it the other day and my roots look very red. the bottom of my hair is a nice dark brown however the roots are dark red and i'm not happy about it. may have to use another colour to sort it out if it doesn't fade any time soon.
Response from Schwarzkopf LIVE: Hello Ellie, thank you for taking the time to review the Urban Brown. Please be aware that this is our warmer brown from the LIVE range, containing copper pigments which will give you a warmer result. Hope this helps!
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