U69 Amethyst Chrome

Swatch sample of U69 Amethyst Chrome
Expected results
Dark BlondeSwatch of hair colourSwatch of expected outcome of using U69 Amethyst Chrome
Light BrownSwatch of hair colourSwatch of expected outcome of using U69 Amethyst Chrome
Medium BrownSwatch of hair colourSwatch of expected outcome of using U69 Amethyst Chrome

Permanent Colour

This gives a permanent shade that will last up to 28 washes, depending on your hair history.

U69 Amethyst Chrome

Shop now
  • New in!
  • Maximum colour depth & radiance
  • Cool metallic tones
  • Full of shine

Time to dive into those violet hues? The built-in metallic shine booster, with coconut oil, leaves hair gorgeously glossy with a cool metallic finish. For healthy-looking, touchably soft hair!


Top tips:

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Check the colour application range to make sure this product is suitable for your natural hair colour
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • LIVE Intense Colour should be applied to clean, dry hair

Download our guide for step-by-step application instructions and pre-colouring advice

  • 1 tube of Colour Cream
  • 1 application bottle with developer lotion
  • 1 After Treatment
  • 1 instruction leaflet
  • 1 pair of gloves

Colour Cream: Aqua · Cetearyl Alcohol · Ammonium Hydroxide · Coconut Alcohol · Cocamidopropyl Betaine · Propylene Glycol · Ceteareth-50 · Cocos Nucifera Oil · Ceteareth-20 · Parfum · 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate · 1-Naphthol · Sulfuric Acid · N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate · Potassium Hydroxide · Sodium Chloride · Sodium Sulfite · Ascorbic Acid · Sodium Silicate · Etidronic Acid · Quartz

Developer: Aqua · Hydrogen Peroxide · Cetearyl Alcohol · PEG-40 Castor Oil · Disodium Pyrophosphate · Sodium Cetearyl Sulfate · Disodium EDTA · Sodium Benzoate · Phosphoric Acid

After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Prunus Armeniaca Kernel Oil · Litchi Chinensis Fruit Extract · Morinda Citrifolia Fruit Extract · Panthenol · Hydrolyzed Keratin · Isopropyl Myristate · Citric Acid · Phenoxyethanol · Stearamidopropyl Dimethylamine · Isopropyl Alcohol · Glyceryl Stearate · Parfum · Sodium Methylparaben · Propylene Glycol · Polyquaternium-37 · Glycerin · Dicaprylyl Carbonate · Butylphenyl Methylpropional · Limonene · Linalool · Hexyl Cinnamal · Lauryl Glucoside · Potassium Sorbate

Reviews
Avg.
(12)
Rachel
  • Bexhill on sea
  • 0
  • 1
Do not recommend put this colour over the xxl live violet after it had faded out and its made my hair go black.. am not happy
Response from Schwarzkopf LIVE: Hello Rachel, we're really sorry to hear of this! Applying colour on top of previous colour can cause a build up on your hair, leaving a dark, block result. For best results, use on natural/virgin hair. If you would like to discuss this further, please contact us directly on 0800 328 9214 or at consumer.advisory@henkel.com. Thank you.
Was this review helpful?
Samantha
  • Manchester
  • 0
  • 1
Love this colour always get compliments but unfortunately the colour goes lighter and lighter after every wash! Not sure why as it's ment to be permanent
Response from Schwarzkopf LIVE: Hello Samantha, thank you for your review! Make sure you're using shampoo & conditioner specially formulated for coloured hair, and moisture rich treatments at least once a week- this will ensure the colour holds in your hair :) Hope this helps!
Was this review helpful?
Chantelle
  • Dagenham
  • 0
  • 1
Was really looking forward to using this colour, so for maximum effect I lightened my hair before hand to get it as close to the front box as possible. It didn’t turn out the same but was still a beautiful colour, but I’ve washed my hair only twice since I’ve done it and it’s already faded to a browny-purple shade. So disappointed with this one. I never had any fade with the live colour and lift! So I expected the same with this!
Response from Schwarzkopf LIVE: Hello Chantelle, thank you for your review. We can assume the quick fade was because you have used this product outside of its shade recommendations, this product is recommended for use on Dark Blonde through to Dark brown natural hair colours, we do not advise pre-lightening prior to use, as this will affect the way this colour is absorbed. I hope this helps for future colouring :).
Was this review helpful?
Sandra
  • Cardiff
  • 0
  • 1
Love the colour
Response from Schwarzkopf LIVE: Brilliant to hear Sandra! :)
Was this review helpful?
Charlene
  • Exeter
  • 4
  • 1
Used on top of raspberry rebel (fantastic colour just wish it was permanent!). I also did half my hair with mercury something basically the blue in the urban metallic range. Colour started off dark, but I didn’t mind that assumed it was the pink issue. Washed a few times and it was beautiful! Now both have washed out loads to a sort of grey lilac and grey blue. This isn’t a great look. This is in the space of 3 weeks. I thought I was doing something wrong till I spoke to a friend and exactly the same thing happened with her and the blue colour. I shall try one of your other purples to cover it up as I’ve never had this before I can only assume it’s due to the metallic part of the hair dye. All in all I’m not impressed. Have always raved about and swore by the live range, here’s hoping another one of the purples covers it and I don’t have to go too dark.
Response from Schwarzkopf LIVE: Hey Charlene, we're sorry to hear of your disappointment. We're assuming that before the Raspberry Rebel you were a light blonde or had bleached hair- which unfortunately the Amethyst Chrome and Blue Mercury cannot hold on to, as they are designed to be used on deeper natural hair colours. Please be assured that the Urban Metallics range is just their name, none of our colourants contain Metallic Salts. If you would like any further help or advice with this, don't hesitate to contact our Colour Advisory Team on 0800 328 9214 or at consumer.advisory@henkel.com. They will be happy to help :) Thank you for taking the time to review!
Was this review helpful?
Jo
  • Staffordshire
  • 0
  • 1
Used this colour on top of a Salon purple dye because the salon dye faded after only 2 weeks , this colour is fabulous and went in very well over the exsisting colour ...will definitely use again and so easy to use
Response from Schwarzkopf LIVE: Hi Jo! Thank you so much for your kind and lovely review :) Very happy to hear you love the Amethyst Chrome!
Was this review helpful?
TDKE
  • Norway
  • 0
  • 1
I used this U69 Amethyst Chrome and my hair got super dark... I want a vivid pink/purple colour so this was really dark :( Is it because I already had a pink colour from before? Or if I had it in too long? Had it in for 30 minutes like the package says.
Response from Schwarzkopf LIVE: Hi there! It is possible that the previous colour on your hair has caused the Amethyst Chrome to go slightly darker than designed- as colour on top of colour will build up, intensifying the result. Hope this helps!
Was this review helpful?
Alison
  • Stoke-on-trent
  • 0
  • 1
Great colour would been great if I used it on natural hair colour but used it on top of pure purple but came out a great colour it will look great when the sun comes out so couldn't get a great picture but will post one these colours are amazing.
Response from Schwarzkopf LIVE: Thanks so much for taking the time to review Alison!
Was this review helpful?
Lucy
  • United Kingdom
  • 1
  • 1
This colour went nothing like it shows on the box, I love this brand and some of its other purple shades I love but this amethyst colour is awful it's really knocked my confidence!
Response from Schwarzkopf LIVE: Hi Lucy, we're very sorry to hear that you didn't get the results you were expecting. We'd really like to talk to you about this in more detail, so if you'd like to, please call our Schwarzkopf Advisory team on 0800 328 9214 and an advisor will be happy to help. Thank you.
Was this review helpful?
Noora
  • Suomi
  • 0
  • 1
So, I tried dying my hair violet with another brand's product. After lightening and de-colouring my hair, it came out looking like a unicorn had an accident on my head. This product saved my hair and it is now the perfect shade of purple-violet. Thank you!
Response from Schwarzkopf LIVE: You're welcome Noora :) Thanks for leaving your review!
Was this review helpful?
Sophie
  • Leeds
  • 0
  • 1
I loved this colour I put it on as a top up over the ultra violet dye and it took amazing. Stayed Bright and shiny for a lot longer than any others. Would defiantly recommend this one if your looking for something a little bit brighter than the other purples! Also leaves your hair feeling and looking amazingly soft for a long time!
Response from Schwarzkopf LIVE: Great review, thanks Sophie!
Was this review helpful?
Janie
  • Hereford
  • 0
  • 1
This colour is awesome. Covers all grey and looks different colours in different lights. Will be sticking with this one for a while. Before this I had Live Pure Purple.
Response from Schwarzkopf LIVE: Lovely to hear that Janie, thanks for leaving your review!
Was this review helpful?