U69 Amethyst Chrome

Swatch sample of U69 Amethyst Chrome
Expected results
Dark BlondeSwatch of hair colourSwatch of expected outcome of using U69 Amethyst Chrome
Light BrownSwatch of hair colourSwatch of expected outcome of using U69 Amethyst Chrome
Medium BrownSwatch of hair colourSwatch of expected outcome of using U69 Amethyst Chrome

Permanent Colour

This gives a permanent shade that will last up to 28 washes, depending on your hair history.

U69 Amethyst Chrome

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  • New in!
  • Maximum colour depth & radiance
  • Cool metallic tones
  • Full of shine

Time to dive into those violet hues? The built-in metallic shine booster, with coconut oil, leaves hair gorgeously glossy with a cool metallic finish. For healthy-looking, touchably soft hair!

Top tips:

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Check the colour application range to make sure this product is suitable for your natural hair colour
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • LIVE Intense Colour should be applied to clean, dry hair

Download our guide for step-by-step application instructions and pre-colouring advice

  • 1 tube of Colour Cream
  • 1 application bottle with developer lotion
  • 1 After Treatment
  • 1 instruction leaflet
  • 1 pair of gloves

Colour Cream: Aqua · Cetearyl Alcohol · Ammonium Hydroxide · Coconut Alcohol · Cocamidopropyl Betaine · Propylene Glycol · Ceteareth-50 · Cocos Nucifera Oil · Ceteareth-20 · Parfum · 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate · 1-Naphthol · Sulfuric Acid · N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate · Potassium Hydroxide · Sodium Chloride · Sodium Sulfite · Ascorbic Acid · Sodium Silicate · Etidronic Acid · Quartz

Developer: Aqua · Hydrogen Peroxide · Cetearyl Alcohol · PEG-40 Castor Oil · Disodium Pyrophosphate · Sodium Cetearyl Sulfate · Disodium EDTA · Sodium Benzoate · Phosphoric Acid

After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Prunus Armeniaca Kernel Oil · Litchi Chinensis Fruit Extract · Morinda Citrifolia Fruit Extract · Panthenol · Hydrolyzed Keratin · Isopropyl Myristate · Citric Acid · Phenoxyethanol · Stearamidopropyl Dimethylamine · Isopropyl Alcohol · Glyceryl Stearate · Parfum · Sodium Methylparaben · Propylene Glycol · Polyquaternium-37 · Glycerin · Dicaprylyl Carbonate · Butylphenyl Methylpropional · Limonene · Linalool · Hexyl Cinnamal · Lauryl Glucoside · Potassium Sorbate

  • Stoke-on-trent
  • 0
  • 1
Great colour would been great if I used it on natural hair colour but used it on top of pure purple but came out a great colour it will look great when the sun comes out so couldn't get a great picture but will post one these colours are amazing.
Response from Schwarzkopf LIVE: Thanks so much for taking the time to review Alison!
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  • United Kingdom
  • 0
  • 1
This colour went nothing like it shows on the box, I love this brand and some of its other purple shades I love but this amethyst colour is awful it's really knocked my confidence!
Response from Schwarzkopf LIVE: Hi Lucy, we're very sorry to hear that you didn't get the results you were expecting. We'd really like to talk to you about this in more detail, so if you'd like to, please call our Schwarzkopf Advisory team on 0800 328 9214 and an advisor will be happy to help. Thank you.
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  • Suomi
  • 0
  • 1
So, I tried dying my hair violet with another brand's product. After lightening and de-colouring my hair, it came out looking like a unicorn had an accident on my head. This product saved my hair and it is now the perfect shade of purple-violet. Thank you!
Response from Schwarzkopf LIVE: You're welcome Noora :) Thanks for leaving your review!
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  • Leeds
  • 0
  • 1
I loved this colour I put it on as a top up over the ultra violet dye and it took amazing. Stayed Bright and shiny for a lot longer than any others. Would defiantly recommend this one if your looking for something a little bit brighter than the other purples! Also leaves your hair feeling and looking amazingly soft for a long time!
Response from Schwarzkopf LIVE: Great review, thanks Sophie!
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  • Hereford
  • 0
  • 1
This colour is awesome. Covers all grey and looks different colours in different lights. Will be sticking with this one for a while. Before this I had Live Pure Purple.
Response from Schwarzkopf LIVE: Lovely to hear that Janie, thanks for leaving your review!
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