Permanent Colour
This gives a permanent shade that will last up to 28 washes, depending on your hair history.
099 Deep Black
New! Virtual try on
Shop now- Maximum colour depth & radiance
- Built-in Vibrancy Serum with vitamins & oils
- Stunning shine
- Suitable for up to 100% grey hair
As black as the night and full of shine! With built-in Vibrancy Serum and added vitamins and oils, this seductively dark shade will keep those locks looking luscious.
Before Applying!
- Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
- Use a clarifying/deep cleanse shampoo 48 hours prior to application
- Check application range to ensure your natural hair is suitable for your chosen shade.
- If your hair is longer than chin length or thick, we recommend using two packs
- If your hair is previously coloured, this might affect results
Application & Development
- Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
- Avoid staining your fav jumper by having an old towel at the ready
- Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
- Always leave hair down while the colour develops to give an even result
Rinsing
- Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
- Rinse the colour out using lukewarm water
Top tips:
- Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
- Check the colour application range to make sure this product is suitable for your natural hair colour
- Remember, if your hair’s previously coloured, this may affect results
- Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
- Have some cotton pads and skin toner handy just in case you get some product on your skin
- If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
- LIVE Intense Colour should be applied to clean, dry hair
Download our guide for step-by-step application instructions and pre-colouring advice
- 1 tube of Colour Cream
- 1 application bottle with developer lotion
- 1 After Treatment
- 1 instruction leaflet
- 1 pair of gloves
Colour Cream: Aqua · Cetearyl Alcohol · Glyceryl Stearate · Ammonium Hydroxide · Ceteareth-20 · Toluene-2,5-Diamine Sulfate · Octyldodecanol · Ethanolamine · Sodium Cetearyl Sulfate · Resorcinol · Serine · Prunus Armeniaca Kernel Oil · Parfum · 2,4-Diaminophenoxyethanol HCl · 4-Chlororesorcinol · Oleic Acid · Sodium Sulfite · Potassium Stearate · Glycerin · Carbomer · m-Aminophenol · Ascorbic Acid · Potassium Hydroxide · Linoleamidopropyl PG-Dimonium Chloride Phosphate · Sodium Sulfate · Propylene Glycol
Developer: Aqua · Hydrogen Peroxide · Cetearyl Alcohol · PEG-40 Castor Oil · Disodium Pyrophosphate · Sodium Cetearyl Sulfate · Disodium EDTA · Sodium Benzoate · Phosphoric Acid
After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Prunus Armeniaca Kernel Oil · Litchi Chinensis Fruit Extract · Morinda Citrifolia Fruit Extract · Panthenol · Hydrolyzed Keratin · Isopropyl Myristate · Citric Acid · Phenoxyethanol · Stearamidopropyl Dimethylamine · Isopropyl Alcohol · Glyceryl Stearate · Parfum · Sodium Methylparaben · Propylene Glycol · Polyquaternium-37 · Glycerin · Dicaprylyl Carbonate · Butylphenyl Methylpropional · Limonene · Linalool · Hexyl Cinnamal · Lauryl Glucoside · Potassium Sorbate
