L76 Ultra Violet

Swatch sample of L76 Ultra Violet
Expected results
Dark BlondeSwatch of hair colourSwatch of expected outcome of using L76 Ultra Violet
Light BrownSwatch of hair colourSwatch of expected outcome of using L76 Ultra Violet
Dark BrownSwatch of hair colourSwatch of expected outcome of using L76 Ultra Violet

Permanent Colour

This gives a permanent shade that will last up to 28 washes, depending on your hair history.

L76 Ultra Violet

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  • 1 step lightening & colouring
  • Specially designed for naturally darker hair
  • Vibrant results
  • Fade resistant

Shimmering purple with red undertones sound right up your street? Our 2 in 1 Colour + Lift formula gently lightens up to 4 levels and adds vibrant colour to naturally darker hair in one step - simple!


Top Tips:

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Remember if your hair’s previously coloured, this may affect the results
  • Already coloured your hair? Then just follow the root regrowth instructions
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • Old towels & skin barrier cream at the ready - you only want to colour your hair
  • Have some cotton pads and skin toner handy just in case you do get product on your skin

Download our guide for step-by-step application instructions and pre-colouring advice

  • 1 bottle of developer lotion
  • 1 tube of Colour Cream
  • 1 After Treatment
  • 1 instruction leaflet
  • 1 pair of gloves

Colour Cream: Aqua · Cetearyl Alcohol · Aminomethyl Propanol · Coconut Alcohol · Sodium Laureth Sulfate · Ammonium Hydroxide · Isostearic Acid · 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate · Sodium Lauryl Glucose Carboxylate · Potassium Hydro xide · Lauryl Glucoside · 1-Naphthol · Myristic Acid · Ceteareth-20 · Acrylamidopro pyltrimonium Chloride/Acrylates Copolymer · Sodium Sulfite · Parfum · Ceteareth-12 · Sodium Chloride · Ammonium Sulfate · Sodium Silicate · 6-Methoxy-2-Methylamino-3- Aminopyridine HCl · Citric Acid · Etidronic Acid · Linalool · Ascorbic Acid · 4-Amino- 2-Hydroxytoluene · Citronellol · Sorbic Acid · Benzyl Alcohol · Phenoxyethanol 

Developer: Aqua · Hydrogen Peroxide · Cetearyl Alcohol · PEG-40 Castor Oil · Disodium Pyrophosphate · Sodium Cetearyl Sulfate · Disodium EDTA · Sodium Benzoate · Phosphoric Acid

After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Prunus Arme niaca Kernel Oil · Litchi Chinensis Fruit Extract · Morinda Citrifolia Fruit Extract · Panthe nol · Hydrolyzed Keratin · Isopropyl Myristate · Citric Acid · Phenoxyethanol · Stearami dopropyl Dimethylamine · Isopropyl Alcohol · Glyceryl Stearate · Parfum · Sodium Methylparaben · Propylene Glycol · Polyquaternium-37 · Glyc erin · Dicaprylyl Carbonate · Butylphenyl Methylpropional · Limonene · Linalool · Hexyl Cinnamal · Lauryl Glucoside · Potassium Sorbate

Reviews
Avg.
(41)
FeaturedLatest
Lisa
  • Worcestershire
  • 10
  • 1
I LOVE THIS PRODUCT!!! My natural hair colour is a very dark brown and my hair probably had bits of previous dye still on it, in places but this dye lifted it to such a beautiful purple colour! I use the mango dye on the rest of my hair. Could not be happier with this product. I do, however, usually leave the dye on for longer than stated as I forget how long it's been on but I have used LIVE for years and wouldn't use anything else now.
Response from Schwarzkopf LIVE: Hi Lisa, great to hear it and thanks a lot for taking the time to review!
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Lori
  • London
  • 0
  • 1
Very disappointed. This is not really purple, it's more raspberry jam colour.
Response from Schwarzkopf LIVE: Hello Lori, we're sorry to hear of your disappointment! If you would like any help or advice regarding this, please contact our Colour Advisors on 0800 328 9214 or at consumer.advisory@henkel.com.
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Megan
  • Manchester
  • 0
  • 1
AMAZING HAIR DYE. I have died my hair so many different colours because I get bored easily so I was a dark brown and put one box of this colour on my hair ( I have medium length hair) and it turned out amazing. So many people have commented asking what I have used. I have bought another box just to see if it will go slightly lighter as it does take your hair 2 shades lighter as read on the box. It hasn’t faded and it’s been around 2 weeks. Super happy with my new hair colour.
Response from Schwarzkopf LIVE: Great to hear Megan, thank you so much for your lovely review :D
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Rachel
  • UK
  • 1
  • 1
Used on dark brown hair and it turned out so well! Good dye for dark hair!
Response from Schwarzkopf LIVE: Thank you for your lovely review Rachel! :D
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Hannah
  • Yorkshire
  • 0
  • 1
Used this on my dark brown, almost black hair and the results were incredible. The colour took to my hair really well, although it was more of a red than purple. 2 months later and the colour is there but has faded to more of a browny red, still amazed at the results. Unsure whether its safe to use this again to freshen up the look as i dont want to damgage my hair
Response from Schwarzkopf LIVE: Thank you for your lovely review Hannah! You can indeed use the colour again, but follow the root-regrowth application method :)
Hope this helps! And thanks again! :D
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SillySoz
  • Dorset
  • 0
  • 1
I put this on last night and the colour is fab, very vibrant pinky-purple and even all over (even with my husband doing it for me!). I put this on over already previously dyed hair which had faded gingery, so cannot comment on how it goes on non-dyed hair. I also haven't washed it yet so don't know how long it'll last, but fingers crossed!
Response from Schwarzkopf LIVE: Thank you for your review :D
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Samantha
  • Ayr
  • 2
  • 1
Absolutely love this colour,so easy to apply but my only problem I have with it is when Iam buying permanent, it its always running out of my hair. I am lucky if by week 6 if I have still got hair dye in.(ps I do put it in properly and all that I use to do hairdressing)
Response from Schwarzkopf LIVE: Hello Samantha, thank you for your review :) The more chemical processes you apply to the hair, the more porous it becomes- so make sure you're applying the colour using the correct application method (Root-Regrowth Application if your hair is already coloured). Porous hair is the main reason for colour bleeding- so use moisture rich treatments also to help with this :) Hope this helps!
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Daz
  • Wales
  • 0
  • 1
Been trying to get a decent purple on my hair for ages and I've finally found "the one". Even my bleached ends are a beautiful colour, this is my new favourite!
Response from Schwarzkopf LIVE: Thank you for your lovely review Daz! :) <3
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Beth
  • Bradford
  • 1
  • 1
Absolutely loved the colour and so bright! I bleached my hair first,left it a couple of days and put this dye on. Loved the colour it turned out. The only problem is it's faded loads less than a week even when using sulphate free shampoo and conditioner for coloured hair "To lock in colour" :(
Response from Schwarzkopf LIVE: Hey Beth, thank you for your review! We wouldn't recommend this shade on Bleached/PreLightened/Colour Stripped hair, because this affects your hairs porosity- especially as this shade is also a lightener. Make sure you use moisture rich treatments and products to help combat this colour fade, and you can refresh the shade using the Ultra Brights Purple Punk shade, which will not affect the porosity of your hair :) Hope this helps!
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Izzy
  • Lancashire
  • 0
  • 1
My natural hair is very thick and the colour is dark brown, I used this hair dye for the first time, as the reviews were good and the colour looked amazing, however, the colour itself has come out very very dark, and has left my hair feeling dry and straw like. Would not recommend this colour and will never use this dye again.
Response from Schwarzkopf LIVE: Hello Izzy, we're sorry and concerned to hear of this. When you can, please contact our Colour Advisory Team on 0800 328 9214 or at consumer.advisory@henkel.com, and they will help you further with this issue. Thank you.
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Katie
  • Cynwyd
  • 0
  • 1
I have used this and washed my hair for the second time and it has faded in my hair it say permanent on it but it seems to sill run
Response from Schwarzkopf LIVE: Hey Katie, thank you for your review! To help combat colour fade, we recommend you use moisture rich treatments and use shampoo & conditioner specially formulated for coloured hair. Hope this helps! :)
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Alicia
  • Weston super mare
  • 0
  • 1
I bought this box thinking I would get a nice purple like colour and instead I got bright Red almost pink
Response from Schwarzkopf LIVE: Hi Alicia, sorry to hear this! Sometimes if your hair contains a lot of warm/red pigments, the Ultra Violet will lighten these and accentuate them- leaving a vibrant red result over purple. If you would like any help or advice with this, please contact our Colour Advisory Team on 0800 328 9214 or at consumer.advisory@henkel.com. Thank you for taking the time to review! :)
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Jess
  • Worcestershire
  • 0
  • 1
It didn’t work :/ got root glow bad! Didn’t lift my mid lengths and ends. Just made it darker with a slight purple tinge. Having to get it sorted at the salon now! Don’t recommend for dark hair.
Response from Schwarzkopf LIVE: Hey Jess, we're sorry to hear this! The Ultra Violet is recommended for natural dark hair colours- previous colour can act as a barrier for this colourant to lift as designed. Thank you for taking the time to review :)
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Charlotte
  • West Yorkshire, UK
  • 0
  • 1
Amazing colour!
I tried a different purple and it didn't even show up on my hair, so I bought two boxes of Ultra violet to "fix" the "still mostly brown" purple from the day before. I am so pleased with the results! My hair is naturally a medium brown with natural caramel high lights, it it's covered brilliantly. It's usually hard for me to get the vibrancy without having to go lighter first. Definitely buying again!
Response from Schwarzkopf LIVE: Thank you so much for your amazing review Charlotte :) We're very happy to hear you love the Ultra Violet!
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Kimberley
  • Nottingham
  • 0
  • 1
I had jet black hair I been using this l76
Since December 2017 it’s only now that I have bright l76 hair it’s so nice the only thing I do recommend is you need to have your hair trimmed every 6 weeks because if you don’t your hair will feel like straw but has the color fades after 4 weeks I use the silver shampoo and my color lasts longer also if you don’t straighten your hair every day or let your hair dry on its own instead of blow drying it it keeps your hair in better condition my hair is in amazing condition thanks to how I look after my hair and I use a deep hair mask every week once a week and keep it on for 1hr that’s also good it makes your hair feel soft
Response from Schwarzkopf LIVE: Thank you so much for your feedback and tips Kimberley! :)
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Jules
  • Scotland
  • 0
  • 1
Love this colour, been using it over a year now. It looks almost pink in sunlight.
Response from Schwarzkopf LIVE: Thank you so much for your lovely review Jules! Happy colouring :)
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Libby
  • newcastle
  • 0
  • 1
i had previously had a black die on my hair and my roots witch are light brown had grown about 3 inch I used this dye and it has self ombred and took really well on the top but abit darker on the bottom its reallyyyyy niceee and it always gets complements
Response from Schwarzkopf LIVE: Lovely to hear Libby! Thank you so much for your kind review :)
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April
  • Sheffield
  • 0
  • 1
This product worked amazingly well on my hair, I have medium brown hair and have trouble with hair dye lasting in my hair. This product is bright and vibrant which is something I also struggle with. It has also lasted in my hair. I am very happy
Response from Schwarzkopf LIVE: This is lovely to hear April! Thank you so much for your kind review :)
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Guro
  • Norge
  • 0
  • 1
This product had a drastic effect on my hair. My hair was a medium brown with some leftover purple in it when I tried this product, and it turned my hair bright fuchia pink! Perhaps it was because of the leftover purple, but my roots were colored pink as well.
However, the lightening effect made this product a perfect base for other colors. Combined with another purple hair dye, it still was a bit more pink than what I was going for, but it still looked really nice. Next time I think I'll try to combine it with blue instead.
Response from Schwarzkopf LIVE: Hi Guro, wow what a vibrant colour you achieved! Previous colour can indeed cause varied results using any permanent colour- but we're glad to hear you liked it :) Thank you for your feedback!
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Bethany
  • United Kingdom
  • 0
  • 1
I love this product!!!! I was a tad skeptical after using mystic violet and it fading really badly,but the colour has lifted beautifully i would reccomend to a friend for sure.
Response from Schwarzkopf LIVE: Hello Bethany, thank you very much for your lovely review! We hope you continue to love our colours for years to come :)
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Nic
  • Uk
  • 0
  • 1
Liked the colour but worst dye I have ever used. It was horrendous to wash out initially as the water never fully went clear after 20 minutes rinsing. Straight after and continually since it has been dying all my towels pink every time I wash it and every time it gets wet it drips pink water.
Response from Schwarzkopf LIVE: Hello Nic, we're sorry to hear of this! Colour Bleeding is normally a sign of porous hair- where the hairs cuticles lay open and rough, allowing for colour to leak very easily. To combat this, and to shut down the cuticles (which will lock the colour molecules in the hair),use moisture rich products, and a shampoo/conditioner specially formulated for coloured hair. I hope this helps, and thank you for taking the time to review!
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Louise
  • UK
  • 1
  • 1
I strongly regret using this hair dye.
I've used Live Colour before and had no issues, but this one went patchy immediately, and has done seemingly lasting damage.
The patchiness I can accept. I colour my hair twice a year, so whilst not a heavy dye user, I do accept I always have 'leftover' colour, which affects future colours. This one did wash out and go streaky after the first wash through. Quicker than most.
The damage is more upsetting. Immediately after using the dye it felt dry (I left the colour on for only the specified time, so as not to 'lighten' it too much). This was back in April and ever since I've been losing hair. At least 1 handful every time I brush it, 2-3 when I brush it after washing. I can actually hear it pulling out and snapping. I'm absolutely gutted. I have quite long hair and am growing it longer so I can donate it to a children's wig charity. I'm unsure if it will be any good in the condition it's in.
Response from Schwarzkopf LIVE: Hello Louise, we are very concerned to hear of this and can certainly appreciate the upset caused. We'd really like to help you with this, so when you can- please contact our Colour Advisory Team on Freephone 0800 328 9214 or at consumer.advisory@henkel.com. In the meantime, we recommend you use moisture rich products to help rebuild your hairs strength.
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Sian
  • Ireland
  • 3
  • 1
I absolutely adore this colour. Nicest one ive ever put in my hair. Even my fella loves it. Bought this colour to dye the ends of my hair and over the last colour I had. I would of given this 5 stars but my only problem is, it kinda washes our every time I wash my hair. Not sure if that was meant to happen or not.
Response from Schwarzkopf LIVE: Thanks for the review, Sian! We'd recommend using shampoos/conditioners specially designed for coloured hair to improve colour longevity, if you'd like some more advice on this do contact our Schwarzkopf Advisory Service on Freephone 0800 328 9214. Thanks.
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Latest
Victoria
  • United Kingdom
  • 0
  • 1
I put Ultra Violet on pre lightened hair and the results where behond my expectations. Such vibrant glossy result. I'm over the moon about my purple hair and I get plenty of compliments about my hair. I add the finishing touch with a nice dark purple matte lipstick which sets the look amazingly. Brilliant product, totally recommended and will be using again.
Response from Schwarzkopf LIVE: Great to hear that Victoria, thanks for taking the time out to review!
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Mandie
  • United Kingdom
  • 1
  • 1
This is by far the best colour I've used yet and I've been most of the colours in the range. I'm constantly receiving comments from people asking what colour it is and where can they buy it. Keep up the good work Schwartzkopf....
Response from Schwarzkopf LIVE: Great to hear that Mandie, thanks for leaving your review!
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Tasha
  • Essex
  • 0
  • 1
Waste of money it's nice at first then fades after couple of washes and leaves hair horrible and patchy. Would never use or recommend this product again!!
Response from Schwarzkopf LIVE: We're sorry to hear of this Tasha! Quick colour fade is normally attributed to an increase in your hairs porosity- which is fairly common as this colourant is a lightener. However, to combat this and to help the colour last as designed, remember to use moisture rich treatments :) Hope this helps!
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Tracy
  • Pontypriddd
  • 1
  • 1
Love this hair colour only one I use so many people ask me what colour it is and im always complimented on the shine
Response from Schwarzkopf LIVE: Glad to hear it Tracy, thanks for the review!
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Biba
  • London
  • 2
  • 1
Turned my hair black to purple and it lasted!!
Response from Schwarzkopf LIVE: Thanks so much for your review Biba!
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Alison
  • Northamptonshire
  • 2
  • 1
Absolutely love this colour which gives a brilliant result, so shiny which sets off all the different shades. I get so many compliments on the colour and how healthy it looks.
Response from Schwarzkopf LIVE: So glad to hear it Alison, thanks for leaving your review!
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Kezz
  • Somerset
  • 0
  • 1
Overall a nice colour but I wanted purple not red and it definitely came out red
Response from Schwarzkopf LIVE: Hi Kezz, we're sorry to hear this! Sometimes if you have red pigments in your hair already, the lifting agent within this product can accentuate these. However if you would like any further advice or help with this- please contact our Colour Advisory Team on 0800 328 9214 or at consumer.advisory@henkel.com. Thank you for taking the time to review!
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Jane
  • Nottingham
  • 1
  • 1
Vibrant colour, but for long hair use 3 packs not the two advertised. Also expect a Red shade not the advertised Purple.
Response from Schwarzkopf LIVE: Hi Jane, sorry to hear that you didn't get the colour you expected. There can be various reasons why this might be the case, especially if the colour is applied to previously coloured hair. If you'd like any further advice on this, please get in touch with our Advisory team on 0800 328 9214 and an advisor will be happy to help.
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Sara
  • London
  • 0
  • 1
Gorgeous colour. Although does fade a bit after each wash. Had lots of compliments on the colour. Used various other shades of this brand but this is my favourite ☺
Response from Schwarzkopf LIVE: Happy to hear it Sara, thanks for the review! If you'd like any tips on ways to help prevent colour fading, give our Advisory team a quick call on 0800 328 9214 and an advisor will be happy to offer some personalised advice.
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Nik
  • Scotland
  • 0
  • 1
really happy with the colour of this product, however the roots seem to be a lot lighter than the rest of mt hair.I think i possibly missed a bit at the back underneath when I was colouring,Would it be safe to colour again to make sure I get it all, coloured last week?
Response from Schwarzkopf LIVE: Hi Nik, glad to hear you like the colour! If you applied the product to previously coloured hair, this might explain why your roots appear a bit lighter. We wouldn't recommend reapplying a permanent colour so soon but if you give our Advisory team a quick call on 0800 328 9214, one of our colour experts will be able to guide you through the best way to even out your colour. Speak soon!
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Amy
  • UK
  • 0
  • 1
Really disappointed. Put on dark brown hair and left for length of time specified and it has made no difference to the colour. The only thing showing any slightly sign of purple is my roots which were slightly lighter in colour. Waste of time and money and doesn't go on dark hair as specified.
Response from Schwarzkopf LIVE: Hi Amy, we're really sorry to hear you didn't get the results you expected. There can be a number of reasons why colour might not take properly and we'd love to help you further so if you'd like to, do give our Advisory team a call on 0800 328 9214 and an advisor will be happy to help.
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Lydia
  • Wiltshire
  • 3
  • 1
After years of trying to find my perfect colour discovered this and haven't looked back since. Went from fairly dark brown to purple first time! And with each touch up it just gets better and better :)
Response from Schwarzkopf LIVE: Thanks a bunch for the fab review, Lydia!
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Sammy
  • Staffordshire
  • 3
  • 1
Always used Schwarzkopf dyes (probably every colour and range) will never use anything else. I went from black to purple in 40 minutes and love it. Just brought 2 more to do it again
Response from Schwarzkopf LIVE: So great to hear feedback from a loyal colourist, Sammy!
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Charlotte
  • Milton keynes
  • 3
  • 1
I have always wanted bright amazong hair and now I can have it! I couldn't be more in love with this product! Also have you black on the underneath of my hair! Very affordable and does what it says on the pack unlike some! !!
Response from Schwarzkopf LIVE: Stunning shade charlotte and great to hear you're loving the colour!
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Vicky
  • East Sussex
  • 2
  • 1
Absolutely love it fab colour and has certainly been a head turner nothing but compliments on my hair love love love this colour x
Response from Schwarzkopf LIVE: Stunning shade, Vicky - great to hear you're loving the colour!
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Hayley
  • Middlesex
  • 1
  • 1
I absolutely loved the colour on the box and looked really nice when it was on and after it was washed off however found the colour faded after the second wash and started to wash out even though it said permanent
Response from Schwarzkopf LIVE: Hi Hayley, thanks for your feedback. We're sorry to hear your colour faded more quickly than expected. Fast colour fading can be caused by various factors and is often dependent on an individual's hair type and history. We'd love to discuss this further with you and offer some advice so if you'd like to, do give our advisory team a call on 0800 328 9214. Thank you.
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Mrs Jones
  • Ascot
  • 3
  • 1
I've had boring, very dark brown hair my whole life. NOT ANY MORE! Ultra Violet really makes my hair "pop"! And I get an incredible number of compliments from people I don't even know (and that never happened before). So, yay me and yay Schwarzkopf! This color makes so me happy!
Response from Schwarzkopf LIVE: So great to hear you (and everyone else!) are loving the purple look - thanks a bunch for the review!
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L wall
  • Gr Manchester
  • 2
  • 1
I used this colour on my dark brown hair the result is excellent, shiny, bright purple hair that has had lots of compliments, i love it and will be using this colour again. I do not know how long the brightness will last but fingers crossed.
Response from Schwarzkopf LIVE: Fabulous to hear the great feedback - welcome to the purple club!
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