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LIVE | Our products | Intense Colour
Close 044 BERRY RED
Hair
044
BERRY RED
PERMANENT COLOUR
044 BERRY RED 044 BERRY RED
044 BERRY RED
044 BERRY RED
044 BERRY RED
044 BERRY RED
044 BERRY RED
044 BERRY RED
044 BERRY RED
044
BERRY RED
PERMANENT COLOUR
  • Long-lasting colour and fade resistant
  • Vibrancy serum for maximum colour and shine
  • Up to 100% grey coverage
ALL SHADES
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UNLEASH YOUR BOLD SIDE IN INTENSE BERRY RED

The most stunning cool-toned red hair dye, LIVE Intense Colour Berry Red 044 is a permanent shade recommended if you have a light blonde to dark blonde base. Our Intense Colour formula guarantees a long-lasting vibrant effect with a beautiful shine. This red hair dye has perfect grey coverage and anti-fading effect.

Hair

BEFORE APPLYING

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Before applying your colour, cover your clothing with an old towel/cape and put on gloves provided
  • Apply to dry, unwashed hair

APPLICATION & DEVELOPMENT

  • Unscrew nozzle of Developer Lotion. Pierce the LIVE Colour Cream tube and carefully squeeze the entire contents into the Developer Lotion bottle
  • Replace the application nozzle and shake until all components are thoroughly mixed
  • Follow application process for either first-time or root regrowth application
  • Leave formula to develop for 20-30 minutes

RINSING

  • Rinse hair under warm water until water runs clear 
  • Apply LIVE Care Conditioner and leave in for 2 minutes 
  • Rinse thoroughly, hair is left feeling soft and shiny

TOP TIPS

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before.
  • Before applying your colour, cover your clothing with an old towel/cape and put on gloves provided.
  • Remember, if your hair’s previously coloured, this may affect results.
  • Follow application process for either first-time or root regrowth application.
  • Have some cotton pads and skin toner handy just in case you do get product on your skin.
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage.
  • LIVE Intense Colour should be applied to to dry, unwashed hair.
Icon download file

Download our guide for step-by-step application instructions and pre-colouring advice

(PDF, 0,5 MB)

Hair Color/Toner, oxidative dyes: Aqua (Water, Eau), Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate SE, Ceteareth-20, Octyldodecanol, Sodium Laureth Sulfate, Sodium Cetearyl Sulfate, Parfum (Fragrance), Prunus Armeniaca (Apricot) Kernel Oil, Serine, Oleic Acid, Ethanolamine, Glycerin, Basic Red 51, Etidronic Acid, Carbomer, Sodium Sulfite, Potassium Hydroxide, Ascorbic Acid, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Sodium Sulfate, Benzoic Acid

Conditioner, rinse off: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Prunus Armeniaca (Apricot) Kernel Oil, Tocopheryl Acetate, Isopropyl Myristate, Stearamidopropyl Dimethylamine, Parfum (Fragrance), Isopropyl Alcohol, Sodium Benzoate, Glyceryl Stearate, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Panthenol, Propylene Glycol, Citric Acid, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Benzyl Alcohol, Potassium Sorbate || Developer: Aqua (Water, Eau), Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Etidronic Acid, Sodium Cetearyl Sulfate, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Potassium Hydroxide, Sodium Benzoate

Hair

UNLEASH YOUR BOLD SIDE IN INTENSE BERRY RED

The most stunning cool-toned red hair dye, LIVE Intense Colour Berry Red 044 is a permanent shade recommended if you have a light blonde to dark blonde base. Our Intense Colour formula guarantees a long-lasting vibrant effect with a beautiful shine. This red hair dye has perfect grey coverage and anti-fading effect.

Hair

BEFORE APPLYING

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Before applying your colour, cover your clothing with an old towel/cape and put on gloves provided
  • Apply to dry, unwashed hair

APPLICATION & DEVELOPMENT

  • Unscrew nozzle of Developer Lotion. Pierce the LIVE Colour Cream tube and carefully squeeze the entire contents into the Developer Lotion bottle
  • Replace the application nozzle and shake until all components are thoroughly mixed
  • Follow application process for either first-time or root regrowth application
  • Leave formula to develop for 20-30 minutes

RINSING

  • Rinse hair under warm water until water runs clear 
  • Apply LIVE Care Conditioner and leave in for 2 minutes 
  • Rinse thoroughly, hair is left feeling soft and shiny

TOP TIPS

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before.
  • Before applying your colour, cover your clothing with an old towel/cape and put on gloves provided.
  • Remember, if your hair’s previously coloured, this may affect results.
  • Follow application process for either first-time or root regrowth application.
  • Have some cotton pads and skin toner handy just in case you do get product on your skin.
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage.
  • LIVE Intense Colour should be applied to to dry, unwashed hair.
Icon download file

Download our guide for step-by-step application instructions and pre-colouring advice

(PDF, 0,5 MB)

Hair Color/Toner, oxidative dyes: Aqua (Water, Eau), Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate SE, Ceteareth-20, Octyldodecanol, Sodium Laureth Sulfate, Sodium Cetearyl Sulfate, Parfum (Fragrance), Prunus Armeniaca (Apricot) Kernel Oil, Serine, Oleic Acid, Ethanolamine, Glycerin, Basic Red 51, Etidronic Acid, Carbomer, Sodium Sulfite, Potassium Hydroxide, Ascorbic Acid, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Sodium Sulfate, Benzoic Acid

Conditioner, rinse off: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Prunus Armeniaca (Apricot) Kernel Oil, Tocopheryl Acetate, Isopropyl Myristate, Stearamidopropyl Dimethylamine, Parfum (Fragrance), Isopropyl Alcohol, Sodium Benzoate, Glyceryl Stearate, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Panthenol, Propylene Glycol, Citric Acid, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Benzyl Alcohol, Potassium Sorbate || Developer: Aqua (Water, Eau), Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Etidronic Acid, Sodium Cetearyl Sulfate, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Potassium Hydroxide, Sodium Benzoate

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