086 Pure Purple

Swatch sample of 086 Pure Purple
Expected results
Light BlondeSwatch of hair colourSwatch of expected outcome of using 086 Pure Purple
Medium BlondeSwatch of hair colourSwatch of expected outcome of using 086 Pure Purple
Dark BlondeSwatch of hair colourSwatch of expected outcome of using 086 Pure Purple

Permanent Colour

This gives a permanent shade that will last up to 28 washes, depending on your hair history.

086 Pure Purple

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  • Maximum colour depth & radiance
  • Built-in Vibrancy Serum with vitamins & oils
  • Stunning shine
  • Suitable for up to 50% grey hair

Dreaming of violet filled days? With a pop of purple and subtle hints of red, colour crushes don’t come bolder than this!

Top tips:

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Check the colour application range to make sure this product is suitable for your natural hair colour
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • LIVE Intense Colour should be applied to clean, dry hair

Download our guide for step-by-step application instructions and pre-colouring advice

  • 1 tube of Colour Cream
  • 1 application bottle with developer lotion
  • 1 After Treatment
  • 1 instruction leaflet
  • 1 pair of gloves

Colour Cream: Aqua · Cetearyl Alcohol · Ammonium Hydroxide · Glyceryl Stearate · Ceteareth-20 · Octyldodecanol · 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate · Ethanolamine · Sodium Laureth Sulfate · 1-Naphthol · Sodium Cetearyl Sulfate · Serine · Prunus Armeniaca Kernel Oil · Parfum · Oleic Acid · Potassium Stearate · Glycerin · Sodium Sulfite · Tetrasodium EDTA · Carbomer · Potassium Hydroxide · Ascorbic Acid · Linoleamidopropyl PG-Dimonium Chloride Phosphate · Propylene Glycol · Sodium Sulfate · Benzoic Acid

Developer: Aqua · Hydrogen Peroxide · Cetearyl Alcohol · PEG-40 Castor Oil · Disodium Pyrophosphate · Sodium Cetearyl Sulfate · Disodium EDTA · Sodium Benzoate · Phosphoric Acid

After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Prunus Armeniaca Kernel Oil · Litchi Chinensis Fruit Extract · Morinda Citrifolia Fruit Extract · Panthenol · Hydrolyzed Keratin · Isopropyl Myristate · Citric Acid · Phenoxyethanol · Stearamidopropyl Dimethylamine · Isopropyl Alcohol · Glyceryl Stearate · Parfum · Sodium Methylparaben · Propylene Glycol · Polyquaternium-37 · Glycerin · Dicaprylyl Carbonate · Butylphenyl Methylpropional · Limonene · Linalool · Hexyl Cinnamal · Lauryl Glucoside · Potassium Sorbate

Samantha H
  • South Wales, UK
  • 0
  • 1
Fantastic colour, loads of compliments but I'm reapplying every few weeks as colour fades.
Response from Schwarzkopf LIVE: Beautiful colour, Samantha! The best thing we can recommend for a prolonged colour is using shampoos and conditioners that are designed to care for coloured hair and not over-washing your hair. If you would like any more help or advice on this please call our Schwarzkopf Advisory Service on Freephone 0800 328 9214 and an advisor will be happy to help!
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  • United Kingdom
  • 0
  • 1
Wasn't sure if it would work on my naturally dark hair but I am happy. :)
Response from Schwarzkopf LIVE: Great to hear, Pam :)
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Sophie lane
  • Bristol
  • 0
  • 1
Lovely colour, my absolute favourite of live colour Xxl. I did try the new raspberry rebel too which was beautiful will post photos! Recommend for people with light ish hair
Response from Schwarzkopf LIVE: So great to hear, Sophie - thanks for the review!
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Janie Preece
  • Hereford UK
  • 1
  • 1
Awesome colour very vibrant, lasts well and covers all grey brilliantly. Wouldn't use any other hair dye except XXL this is my favourite colour and on my hair now at 48 years young of makes me feel younger too and the compliments I get are never ending. Thanks.
Response from Schwarzkopf LIVE: So glad to hear it Janie, the colour looks fab! Thanks a lot for taking the time to review :-)
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  • Birmingham
  • 1
  • 1
I use it and I love the colour put when it says permanent I expect it to be but every time I wash my hair the dye comes out I dyed my hair only 3 weeks ago
Response from Schwarzkopf LIVE: Hi Cara, sorry to hear the colour is washing out quicker than expected. When you reapply, do make sure to follow the root regrowth application to avoid over-colouring your mid-lengths/ends. If you'd like to discuss this issue in more detail, please give our Advisory team a call on 0800 328 9214 and an advisor will be happy to help.
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  • Birmingham
  • 0
  • 1
Just dyed my dark blond hair with Pure Purple and then Shocking pink over the top and it has turned outo magenta! I love it! And best of all my hair is now soft, shiny and healthy looking. Thank you Live Colour I will be using your products for a long time to come!
Response from Schwarzkopf LIVE: Hey Kat, wonderful to hear you're loving your colours!
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Louise Bramble
  • Essex
  • 1
  • 1
My experience with LIVE colours are just the best after a bad relationship I changed everything being a natural blonde!!! I decided to go for something Tottally different after much decision I chose pure purple LIVE colour!!
1. I like to be different from everyone else, I hate being the same.
2. I'm not lying I have total strangers come and admire , compliment and just randomly tell me what a lovely colour, it's so nice my hair shines in the sun and it makes me so confident I can't tell you enough!! Just the colour is great my one annoyance is that unfortunately it tends to fade rather quickly on my hair. :(
3. I don't think there's any other colour that I have tried on my hair that is as bold and vibrant as LIVE colour
Response from Schwarzkopf LIVE: Great to hear from you Louise. To improve colour longevity we would recommend using shampoos/conditioners specially designed to be used on coloured hair. You can also refresh your colour in-between permanent application using our LIVE Ultra Brights Purple Punk shade, this'll keep you're locks looking even more vibrant. Happy colouring!
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