043 Red Passion

Swatch sample of 043 Red Passion
Expected results
Light BrownSwatch of hair colourSwatch of expected outcome of using 043 Red Passion
Medium BrownSwatch of hair colourSwatch of expected outcome of using 043 Red Passion
Dark BrownSwatch of hair colourSwatch of expected outcome of using 043 Red Passion

Permanent Colour

This gives a permanent shade that will last up to 28 washes, depending on your hair history.

043 Red Passion

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  • Maximum colour depth & radiance
  • Built-in Vibrancy Serum with vitamins & oils
  • Stunning shine
  • Suitable for up to 70% grey hair

Can’t resist that red? With added vitamins & oils, our built-in Vibrancy Serum creates a deeply rich shade that you’ll be powerless to resist!


Take a look at our video for all the tips on getting and maintaining that vibrant look

Top tips:

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Check the colour application range to make sure this product is suitable for your natural hair colour
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • LIVE Intense Colour should be applied to clean, dry hair

Download our guide for step-by-step application instructions and pre-colouring advice

  • 1 tube of Colour Cream
  • 1 application bottle with developer lotion
  • 1 After Treatment
  • 1 instruction leaflet
  • 1 pair of gloves

Colour Cream: Aqua · Cetearyl Alcohol · Ammo nium Hydroxide · Glyceryl Stearate · Ceteareth-20 · Octyldodecanol · 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate · Sodium Laureth Sulfate · m-Aminophenol · Sodium Cetearyl Sulfate · Serine · Prunus Armeniaca Kernel Oil · Parfum · Sodium Sulfite · Oleic Acid · Toluene-2,5-Diamine Sulfate · Potassium Stearate · Glycerin · 4-Amino- 2-Hydroxytoluene · Ethanolamine · Tetrasodium EDTA · Carbomer · Potassium Hydroxide · Ascorbic Acid · Linoleamidopropyl PG-Dimonium Chloride Phosphate · Propylene Glycol · Sodium Sulfate · Benzoic Acid 

Developer: Aqua · Hydrogen Peroxide · Cetearyl Alcohol · PEG-40 Castor Oil · Disodium Pyrophosphate · Sodium Cetearyl Sulfate · Disodium EDTA · Sodium Benzoate · Phosphoric Acid

After Treatment: Aqua · Cetearyl Alcohol · Behentrimo nium Chloride · Prunus Armeniaca Kernel Oil · Litchi Chinensis Fruit Extract · Morinda Citrifolia Fruit Extract · Panthenol · Hydrolyzed Keratin · Isopropyl Myristate · Citric Acid · Phenoxyethanol · Stearamidopropyl Dimethylamine · Isopropyl Alcohol · Glyceryl Stearate · Parfum · Sodium Methylparaben · Propyl ene Glycol · Polyquaternium-37 · Glycerin · Dicaprylyl Carbonate · Butylphenyl Methylpropional · Limonene · Linalool · Hexyl Cinnamal · Lauryl Glucoside · Potassium Sorbate